2004 Accomplishments


November/December 2004:


September/October 2004:

"Shock-jock" giant Howard Stern has been driven off the public airwaves! Stern shook the radio world on October 5, 2004 by declaring that he will be leaving the public airwaves and moving move his long-standing cavalcade of coarseness to the subscription-based Sirius Satellite Radio for a cool $100 million a year in cash and stock, beginning in January 2006, when his current contract with Infinity Broadcasting expires.

In a very real sense, this is a huge victory for the defenders of decency on the public airwaves. Don't underestimate the role the PTC and its members had to play in Stern's decision. In announcing his move, Stern cited the increased threat of punishment from the Federal Communications Commission (FCC).

More Victories Against Indecency

"The watchdog Parents Television Council-the group getting primary credit for spurring the Federal Communications Commission to fine Fox Broadcasting Co. and its affiliates a record $1.183 million in indecency fines last week-has emerged as the nation's undisputed champion of indecency enforcement, generating more than 100,000 FCC complaints this year alone." -- Television Week

The PTC is now recognized nationally as the leader in the fight against indecent television content. Newspapers from coast to coast, magazines, talk radio, television news – even the entertainment industry itself – acknowledge the power and influence of the PTC.

Look at what's been happening with the FCC over the past few months. The FCC has handed down more indecency fines against television stations for airing offensive material in the past six months than in the entire previous history of the agency. Why? Because of the tremendous pressure brought to bear by the PTC and our nearly one million members.

The FCC is finally beginning to listen to parents and exercise its legal responsibility to uphold community standards and punish indecent broadcasts. Assessing fines at license renewal time does more than clear the regulators' docket. It also might concentrate some station managers' minds on the need to confront Hollywood's anything-goes pitchmen. It's time for them to start listening to their audiences who are fed up with the abuse, instead.

Advertisers/Networks

We awarded our advertiser Seal of Approval to General Mills in recognition of the corporation's commitment to advertising on family friendly programs.

The following are excerpts from a statement given by Lara Mahaney, Director of External Affairs with the PTC, at the General Mills shareholder meeting held in Minneapolis, MN:
"Thousands of clinical studies have shown what we all instinctively know to be true: Children are influenced by the messages they see and hear through the media. And television is the most powerful medium in the world. It can be a wonderful way to educate, inspire and entertain America's youth. Instead, it often undermines the positive values that we, as parents, attempt to instill in our children at the very earliest age. "That's why it is so important for me, on behalf of the PTC's nearly one million members across this nation, to award General Mills the Parents Television Council's Seal of Approval, an award given to a select few corporations that consistently advertise on programs that are free from violent or negative content and that are safe for the entire family to view.

"The PTC conducts annual reviews of corporate sponsorship behavior and General Mills consistently appears at or near the top of the PTC's list of responsible advertisers, a listing that identifies corporations that have demonstrated their commitment to underwriting quality family programming.

"Many corporations ignore the social consequences of sponsoring programs filled with gratuitous sex, violence and foul language. This, however, is not the case with General
Mills. The actions of this corporation directly and positively reflect corporate values rooted in honor, integrity and leadership."

Article from the Minneapolis Pioneer Press: A week after absorbing disappointing first-quarter financial results, General Mills shareholders probably were in the mood for some good news Monday at the company's annual meeting.

The bright spot was the announcement that the Los Angeles-based Parents Television Council presented the food company its Seal of Approval for advertising on family-friendly programs.

Lara Mahaney, director of external affairs for the Parents Television monitoring group, used the annual meeting's question-and-answer session to present General Mills its award and thank the company for advertising on programs that are "free from violent or negative content and that are safe for the entire family to view."

The Parents Television Council said it has a million members across the nation and selects a few family-friendly corporations to salute each year.
>> More

Media Coverage

See the "PTC in the News" Page


July/August 2004:

Advertisers/Networks

PTC Members contacted the Fox Network to protest their decision to have Paris Hilton and Nicole Richie host the Teen Choice Awards. When Hilton and Richie hosted the Billboard Music Awards in December, Richie went off script and used the "f-word" and "s-word" during the live broadcast.  Her obscenities found their way into millions of homes. Yet despite this shameful performance, Fox rewarded the duo by inviting them back to host the Teen Choice Awards. Our members responded by the thousands, making their voices heard at Fox. Network executives contacted our offices directly, and they promised to take every precaution to make sure nothing inappropriate would air during the broadcast. The show aired and, as promised, it was entirely free of indecent material. Fox executives lived up to their word, and for that we are extremely grateful.

Since last month, PTC members have sent an astounding 92,000 letters of complaint to the sponsors of FX's pornographic series, Nip/Tuck. And the effect of that activism is being seen and heard in a powerful way!

According to the Los Angeles Times, at least five major corporate sponsors have announced that they will not underwrite obscene content. A recent newspaper article said: "Nip/Tuck, one of the hottest shows on television, is sewing up an enviable audience of young, free-spending viewers - and scaring off most of corporate America... The show has plenty of commercials too. But many mainstream advertisers - Cingular Wireless, Orkin Pest Control, Progressive Casualty Insurance Co., Gateway Inc. and Ben & Jerry's ice cream - bailed out after getting an earful from channel surfers and a parent watchdog group."

We awarded our advertiser Seal of Approval to the J.M. Smucker Company in recognition of the corporation's commitment to advertising on family-friendly programs. Our Executive Director, Tim Winter, presented the Seal of Approval to Smucker's Chairman, Timothy P. Smucker, and to its President, Richard K. Smucker, both of whom graciously accepted the award. Tim Smucker made the following statement during the J.M. Smucker Company's Q1 2005 earnings conference call "I think it's important to share with you that at our recent shareholders meeting we were presented a seal of approval award by the Parents Television Council in recognition of our commitment to advertise only on family-friendly programs. Reactions from consumers to this award has been astounding with over 2300 e-mails received to date. Recognition such as this is particularly gratifying since it is at the core of how we build brands. High quality messages reaching our consumers and defining our products."

FCC/Congress/Indecency

PTC Launched New Website to Facilitate Filing and Tracking FCC Indecency
Complaints
www.cleanup.tv

Grassroots

A new PTC Chapter in Cincinnati, OH was formed. >> more

Research

08.05: PTC Reveals 2004 Annual Top 10 Best and Worst Broadcast TV List

08.30: Hispanic TV Networks Polluted with High Levels of Sexual Content


May/June 2004:

FCC/Congress/Indecency

Research

Our latest special report, Reality TV: Race to the Bottom made national headlines in dozens of newspapers and was used in feature stories on MSNBC and Fox News.  This report is important to every family in America, as it calls direct attention to a growing concern over the shockingly graphic content of reality television - the fastest-growing genre of programming on network television. >> more

Advertisers

Press

Fox News, TV's highest-rated cable news network ran a feature story on the Parents Television Council.  The story showed how influential the PTC has been in bringing the issue of TV indecency to the fore. This is an impressive endorsement coming form the nation's highest-rated cable news network.

Media Coverage

See the "PTC in the News" Page

Seal of Approval

The PTC is making significant inroads in our effort to applaud wholesome, family-friendly entertainment.  Movie studios are clamoring for the PTC's highly-coveted Seal of Approval.  Radio and print ads for such major motion pictures as New York Minute, Ella Enchanted, and Two Brothers have featured the Seal. >> more

April 2004:

FCC/Congress/Indecency

Media Coverage

See the "PTC in the News" Page

March 2004:

FCC/Congress/Indecency

Media Coverage

See the "PTC in the News" Page


February 2004:

FCC/Congress/Indecency

Two congressional hearings on broadcast decency were held on February 11, 2004: first, in the morning, in the United States Senate; and second, in the afternoon, in the United States House of Representatives. The resounding message coming from both houses of Congress went far beyond the Janet Jackson stunt. Rather, the clear message is the near-universal public outrage over the tide of sex, violence and profanity that is pouring into our homes at every moment of every day.

In April of 2003, we met in person with three of the five FCC Commissioners to present a list of demands; issues we wanted the FCC to address immediately or face Congressional hearings.  It took a while, but we got our hearings and we also got the FCC to consider our demands.  Every single item on our list was addressed by the Commissioners, Senators and/or Members of Congress during yesterday's hearings.

But that's not all.  There's even more good news:

    • FCC Chairman Michael Powell called on the broadcast industry to revive and adhere to a broadcasting code of conduct. "True and lasting change will only be achieved if the broadcast community recommits to its public service roots and its tradition of abiding by community standards of decency," Mr. Powell wrote

    • The National Association of Broadcasters is convening a summit on responsible programming for early this spring.

    • The merest threat of action from the FCC was enough to get several broadcast and cable networks to clean up their acts:

Grassroots

Because the PTC continues to be an integral/active force in local communities, five new grassroots chapters have been initiated - Carbondale, Illinois/Paducah, Kentucky, Central Illinois, Dallas/Fort Worth, Texas, New York City Metro, New York, San Francisco Bay Area, California. >> more

Research

02.03.04: Dereliction of Duty: How the Federal Communications Commission Has Failed the Public

Media Coverage

See the "PTC in the News" Page


January 2004:

FCC/Congress/Indecency

President Brent Bozell delivered a scathing indictment of the FCC's failure to enforce broadcast decency laws in his testimony to the US House of Representatives' Subcommittee on Telecommunications and the Internet.  This was just the first in a series of promised hearings in both the House and Senate to look at the FCC's failure to do its job in upholding broadcasting standards. 

PTC San Antonio chapter director Ray Rossman's impassioned testimony at the January 28 FCC hearing in San Antonio, TX brought down the house. Ray told the five commissioners and more than 500 spectators that local broadcasters are not serving their communities because they're not standing up for their community's standards of decency. Ray's testimony was interrupted twice with resounding applause and concluded literally with a standing ovation from the standing-room-only audience.

The FCC handed down its first-ever fine against a television station in the 50 states for broadcast indecency!

4) Because of pressure brought to bear by the PTC and our 850,000 + members, FCC Chairman Michael Powell has announced that he wants to reverse the FCC Enforcement Bureau's October Golden Globes ruling in which the FCC declared that the "F-word" is not indecent if used as an adjective.  The matter is now being reviewed by the five FCC commissioners, and a decision is expected at any time.

FCC Chairman Michael Powell is calling for stiffer penalties against stations that air indecent or obscene material.  In response, Representative Fred Upton introduced legislation (H.R. 3717) to increase penalties for violations by television and radio broadcasters of the prohibitions against transmission of obscene, indecent, and profane language.  The legislation would increase fines from $27,500 to $275,000 for individual offenses and up to $3 million for repeated offenses.  The White House has promised to support this legislation.

After PTC members filed more than 50,000 complaints with the FCC about Nicole Richie's use of two four-letter expletives during Fox's live broadcast of the Billboard Music Awards in December, Fox announced that it will delay live programs up to five minutes to prevent future problems.

The General Assembly of Pennsylvania unanimously passed House Resolution 446, urging the Federal Communications Commission and the major broadcast networks to curb or eliminate the growing amount of profanity on television.

The US Senate passed a resolution condemning the FCC for failing to vigorously enforce laws designed to protect children from indecent and profane broadcasts.  The House of Representatives is now considering a similar resolution.


2003 Accomplishments


It Was A Very Good Year!

2003 has been perhaps the most successful year ever for the PTC. I'm happy to report about the tremendous strides the PTC has made in the past year to make America's demand for family-friendly programming a reality.

In 2003, the PTC set out to make an impact in four major areas: Grassroots Activism; Advertiser Awareness; Research and Studies; and the Federal Communications Commission (FCC). And we succeeded on all four fronts.

The PTC's grassroots operation grew by leaps and bounds. We now have a total of thirteen active and growing grassroots chapters around the country. Our San Diego Chapter Director has recruited more than 700 chapter members. The dedicated men and women that serve the PTC as grassroots volunteers are on the front-lines in our ongoing battle to clean up television, and let me tell you, they are moving mountains.

On the advertiser front, the PTC launched a massive national campaign to educate companies about the content on several incredibly offensive new programs. We've seen literally dozens of companies changing their advertising policies and practices because of the PTC. Companies are steering clear of shows with offensive messages and content, refusing to advertise on raunchy reality shows, and funding the development of new family friendly series.

We've also made a tremendous impact this year with our research and our studies. PTC studies garnered significant national media coverage and even triggered reactions from the entertainment industry and lawmakers. The PTC is the nation's leading source of information and research about television programming because of the high standards maintained by our research department. In fact, the PTC's reputation for thoroughness and accuracy is so great that the Federal Trade Commission and a number of national news programs have called upon us to provide research.

Finally, the PTC has made great strides in its efforts to hold the FCC accountable for its failure to enforce broadcast decency laws. The PTC formed a broad-based coalition to work together to hold the agency accountable for failing to uphold common-sense decency standards. We've publicly challenged the FCC's dismissal of legitimate indecency complaints. We've publicly shamed the FCC for handing out laughably puny fines against giant media behemoths, and then failing to collect those fines.

We've testified before Congressional committees with oversight of the FCC to the fact that the commission has never fined a single television station in the continental United States for airing indecent material. And we've worked with Capitol Hill lawmakers to halt the FCC's plans to give even more control of the broadcast airwaves to a handful of powerful mega-corporations. On and on it goes. In short, we've made the FCC a national issue.

I hope you'll enjoy sharing in our success stories, because none of it would have been possible without your continued support and commitment to the PTC. Thank you for all that you've done, and continue to do on behalf of the PTC.

L. Brent Bozell
Founder and President


Advertisers

FCC/Congress

Grassroots

Because the PTC continues to be an integral/active force in local communities, five new grassroots chapters have been initiated. Chapters in Salt Lake City, Houston, Southeast Michigan, South Bend, Indiana and Fort Myers, Florida now join existing chapters in Atlanta, Kansas City, Miami, Massachusetts, Peoria, San Antonio and San Diego. >> more

Research


2002 Accomplishments


We're bringing back family friendly programming.

In 2002 we continued to put pressure on sponsors about the content of the programs they're advertising on, and we're getting results.  We are now in constant communication with more than 200 of the country's top TV sponsors.  We've challenged them to put their money behind family-friendly programming, and some companies are heeding our call.  Johnson & Johnson is partnering with TNT to create family movies.  McDonald's made a $30 million commitment to support ABC's efforts to establish a Family Hour. More and more of the shows on the primetime lineup, including series on ABC, the WB, and NBC were developed with funding from the Family Friendly Programming Forum. 

Six months after the PTC held a nationally televised press conference demanding that Hollywood restore the TV family hour, ABC announced its plans to do just that.  One look at the WB's primetime schedule will show that they are also setting aside one hour several nights a week for family shows.  We've even seen some improvements on NBC (even though they publicly declared that they had no interest in programming for families). We kept the drumbeat going, and now more and more people in the media, public policy and religious leaders, and others are joining us in calling for a Family Hour. 

Media outlets across the country are also taking note of the trend.  The Washington Post's Lisa deMoraes noted, "The hot new trend of the next television season is an old one straight out of TV's flickering past: programs about families, for family audiences. After years of chasing the same hip young urban single childless viewers, and sending everyone else to cable, the broadcast networks are lining up a solid block of dramas and comedies about moms, dads and their kids next fall."

The term "Family Hour" has been used in the media over 1,000 times in the past year.  By comparison, a decade ago, there were only eighty-nine references to the Family Hour in all of 1992.  The phrase "family friendly," which the PTC started pushing back in 1996, was used more than 1,000 times in a 60 day period alone.

We had a huge impact with our research.

2002 was the year when the PTC's state-of-the-art research operation was everywhere.  The PTC released several new studies and special reports, reporting on everything from the state of reality TV shows, to original cable programming, to the marketing of violent video games.  These studies are critical to the work of the PTC.  It's no longer a matter of opinion, as Hollywood loves to claim.  When the PTC makes a charge, we back it up with hard evidence.  It is why the PTC has become nationally recognized as the leading authority on television content.

Each of the PTC's studies serves as a landmark to show where our culture stands today, how it compares to years past, and where it is headed.  The PTC's studies play an important role in helping us achieve our mission.  Industry insiders know our studies instigate change by setting the agenda for the PTC and its members, for lawmakers on Capitol Hill, for countless like-minded organizations, for the sponsors, and ultimately for Hollywood itself.

We're having an impact with corporate sponsors.

When we learned about the obscene content on FX's new cop drama, The Shield, the PTC took action.  We launched a national campaign to educate the program's sponsors about the nudity, explicit sex, obscene language, and graphic violence featured on the program.  To date, more than twenty companies have decided that the offensive content on The Shield does not reflect their corporate values, and have withdrawn their advertising support.  They include Combe, Brink's Home Security, Philips Oral Healthcare, GEICO, Cingular Wireless, W.C. Bradley, Budget Rent a Car, XM Satellite Radio, the U.S. Navy, Subway, Tricon Global Restaurants, WD-40 Company, LendingTree.com, Palm (according to The Wall Street Journal) and, according to Variety, the U.S. Army, Subaru, Honda Power Equipment, Gillette, MCI 1-800-Collect, Burger King and Office Depot. Although The Shield has already been picked up for another season, the Tampa Tribune reports that "FX could lose up to $26 million on the first 13 episodes" because of advertiser attrition. The PTC is responsible for making this a national issue. 

PTC representatives continue to hold sponsors accountable for programs they support and their impact through our Advertiser Awareness Campaign. We're meeting with advertisers' decision makers, and using all available PTC vehicles (press releases, Insider newsletter, website, grassroots chapters) to communicate our message to advertisers.  Conversely, the PTC continues to publicly congratulate and promote those sponsors that have made the conscious decision to support family friendly fare.

We're using our website to impact the culture

Our website ( www.parentstv.org ) is the primary tool for providing users with up-to-the-minute information about the PTC and our campaigns.  It provides evolving resources, extensive educational tools, and serves as gateway for grassroots activism. It contains customized sections for parents, activists, advertisers, the creative community, and the media. We have expanded resources for parents to include a new and improved Family Guide to Primetime Television, as well as TV show, movie, and videogame reviews.  The website provides tools for the PTC's grassroots activists: "E-Alert" with up-to-the-minute information on current PTC campaigns, proactive call-to-action items, the latest special reports, and a Members Forum for members to interact and exchange ideas with other members.  Further, visitors can access a complete database of TV advertiser contacts. 

We have had an impact with our grassroots efforts. 

Our National Grassroots Director has been crisscrossing the country and has already established ten new PTC chapters – in Southern and Northern California, Connecticut, New Jersey, New Hampshire, Pennsylvania, New York and Virginia, Texas, and Missouri.  Other chapters are in the process of being formed in at least a half dozen other states. 

PTC grassroots chapters impacted their local communities by raising PTC concerns and issues to local advertisers, church groups and civic organizations. They wrote letters to the editor in their local papers and contacted their affiliates. 

Watch this development closely.  You'll be hearing much more on this front in 2003, as our grassroots operations become the heart of our membership activism.   In 2003 we will establish, equip and activate 10 new grassroots chapters nationally to fight for our cause.  We will activate those chapters as centers of membership recruitment, community education, and implementation of national PTC projects at the state and local level. They will provide an ever-expanding support structure for PTC volunteers to work with local network affiliates and to hold corporate sponsors responsible.  The PTC's national grassroots office will provide ongoing training and support to the chapters and work with them to formulate an effective plan of local action to help clean up TV in their community.

We're having an impact on Capitol Hill. 

PTC representatives are meeting regularly with lawmakers on Capitol Hill, sharing our research about the effects of violence and other offensive messages on television aimed at children.  Dozens of lawmakers are now joining the PTC in a national call for Hollywood to shape up its act, and are now taking our issue to their own constituencies directly.  Dozens of government officials joined the PTC in calling on the networks to return the Family Hour, the first hour of prime time programming in which parents could watch television with their children without fear of their children being exposed to sex, foul language or violence. 

We're having an impact with the FCC.

On May 23rd, The PTC and representatives from 17 other religious and family organizations met with FCC Chairman Michael Powell about the agency's history of ignoring citizen complaints and its failure to enforce existing decency regulations. During the meeting, I presented the thousands of complaints filed by PTC members in response to our March 18th E-Alert about NBC's Leap of Faith. The episode, which aired on February 28th during the family hour, contained raunchy sexual content, dialogue, and situations, including references to pornography. And yet the FCC did not respond to a single citizen complaint.

In November, CBS aired the raunchy Victoria's Secret Fashion show, in which scantily clad models paraded around in thong under and lingerie. The morning after the broadcast, the PTC issued a call to action, encouraging our members to file a formal complaint with the FCC.  We set up an official complaint form on our website to make it easier for parents to electronically forward their complaints to the FCC.  The FCC received thousands of complaints from PTC members.  In fact, according to news reports, the FCC received so many electronic complaints that they were having problems with their computer mail servers. 

Within hours, FCC Commissioner Michael Copps was publicly calling for a review of the commission's enforcement of indecency standards for radio and television broadcasters and urged the agency to revise the definition of indecency.  During a press briefing, Copps said, "The current definition of indecency to me should be capturing for enforcement purposes some of these programs and it is not.  We are only having a paucity of enforcement actions against programming that is palpably and demonstrably indecent."

When I met with Commissioner Copps in February, I offered him access to the vast PTC video archive.  Shortly after the Victoria's Secret show, Commissioner Copps called me and asked the PTC to compile a videotape consisting of raunchy, violent and foul mouthed examples for his review.  He intends to pass along copies of the video to Commissioners on the FCC, Senators and Congressional representatives to show them the graphic, gratuitous programming on network television.

 

We're honoring the best in family friendly programming with the Parents Television Council's Seal of Approval.

 

The goal of the PTC Seal of Approval is to encourage television producers and film studios to create – and take pride in creating – high quality, family friendly entertainment.  It is important for Hollywood to see that the PTC is not just about complaining about bad content, but also praising the positive movements we see taking place within the industry.  

On November 14th, The PTC gave its 2002 Seal of Approval awards at a special dinner in Los Angeles. This year's honorees were the ITV television series Doc, the ABC Family Channel series State of Grace; and the feature film The Emperor's ClubDoc co-creators Dave and Gary Johnson were on hand to accept the award for their family friendly series about a small town doctor working at an HMO in New York City. Hollis Rich and Brenda Lilly, creators and executive producers of State of Grace, accepted the Seal of Approval for their series about the childhood friendship of two girls growing up in 1960s North Carolina.  Screenwriter Neil Tolkin accepted the award for The Emperor's Club, a film about an impassioned, principled Classics professor who sees it as his responsibility to not only educate his pupils, but to mold their character as well.

We're having an impact with our national spokespeople. 

In 2002 the PTC recruited Congressman James Greenwood and Father Val J. Peter, Executive Director of the Girls and Boys Town, to our national Advisory Board.  PTC Advisory Board members are speaking out publicly on our behalf and having a tremendous impact promoting our message nationally through media interviews and op-eds.

In October, the PTC kicked off a brand new nationwide newspaper ad campaign featuring former Education Secretary and PTC Advisory Board member Dr. William Bennett.  Picking up where the ads featuring our late Honorary Chairman Steve Allen left off, we are calling attention to the ongoing problem of companies paying to corrupt a generation by sponsoring filth, sex, and violence on TV.  The new campaign is reaching a whole new audience with the message that something needs to be done to restore a sense of decency and responsibility to the entertainment industry.  In just a few short weeks, the ad has already appeared in 20 newspapers reaching over 3 million households. 

We're putting pressure on Hollywood to stop marketing adult-rated entertainment to children. 

It's not just that Hollywood is poisoning the minds of children.  It's that Hollywood is poisoning their minds deliberately.  Two huge films, 8 Mile starring controversial rapper Eminem and Jackass the Movie were released this fall.  Both were rated R because of their adult content.  Yet both were deliberately and massively marketed to children.  And the PTC proved it.

In October the PTC kicked off  "Stop Targeting Our Children," a nationwide campaign to publicly shame companies responsible for marketing adult entertainment to children. Since the Columbine shootings, the music, movie, and video game industries have all come under intense scrutiny for continuing to market violent entertainment to children.  Endless Congressional hearings have examined the issue, and some improvements have been made.  But little has been done to put a stop to this disgraceful practice once and for all.  In the weeks and months ahead, the PTC will be challenging the entertainment industry on several fronts to end Hollywood's subversive efforts to encourage minors to go to movies and to buy video games and music with explicit adult content.

The PTC's first initiative under this campaign was to make a national issue of Universal Pictures' efforts to market 8 Mile, an R-rated movie starring controversial rapper, Eminem, to minors.  The PTC called the studios to task for marketing the films to children and sent letters to every major theater chain in the country, urging them to take every possible precaution to keep minors out.

On opening weekend for 8 Mile, the PTC conducted spot checks around the country to see how well the age restrictions were being enforced.  The results were mixed.  Teenage volunteers in Los Angeles, CA; Alexandria, VA; and Miami, FL were able to purchase tickets and gain admittance to the film. In Kansas City, MO; Chicago, IL; South Plainfield, NJ; Mountainside, NJ; and Boise, ID children sent to theaters were not able to get in.

In response to the PTC's efforts, some theaters have taken additional steps to keep minors away from R-rated movies.  Crown Theaters, Kerasotes Theaters and Krikorian Theaters told the PTC that they would post additional employees at each theater entrance to check ticket stubs so minors would not gain admittance. 

The PTC's national efforts made headlines in major media outlets across the country. 

Over the last year the PTC has appeared in almost every top ten paper in the country including the Los Angeles Times, New York Times, Wall Street Journal, USA Today, Chicago Tribune, Houston Chronicle, Associated Press, NY Daily News and the NY Post.  We've been in Newsweek, Broadcast & Cable, The Hollywood Reporter, Variety, and dozens of other publications.


2001 Accomplishments


PTC Making a Difference in 2001!

The PTC has seen our efforts pay off in 2001! Our efforts have met with success, our ongoing campaigns are gaining momentum, and support for our cause continues to grow. Here are just a few of the highlights. Making a Difference…With Corporate Sponsors

In 2001, the PTC continued to make a national issue of corporate sponsorship by educating sponsors about the content of programs they advertise on. After being contacted by the PTC, seven major corporations promised to withdraw or withhold their sponsorship from Fox's raunchy Temptation Island, and eleven companies promised to either withhold or withdraw their ad dollars from Fox's Boston Public.

In August, CBS announced that it was going to move the racy reality series Big Brother 2 out of its 8:00 timeslot just hours after the PTC kicked-off a major campaign to restore the Family Hour. Although CBS said the move was "not a sales decision," according to the New York Times, the move came as CBS was coping with the defections of several advertisers from the series.

Media Life and Variety both acknowledged the impact the PTC has had on the advertising industry. According to Media Life, offensive shows are "likely to anger consumers. And angry consumers send letters of complaint to CEOs and generate bad press, both of which have a way of trickling down to media buyers in something akin to a cease-and-desist order."

Variety noted, "One of the powerful media watchdog groups, Parents Television Council, has urged America's 100 top brand-name companies to spurn [Temptation Island]… The nondenominational group, which boasts more than 600,000 [now 700,000!] members, has convinced numerous advertisers to avoid these shows…"

In addition, the PTC met face-to-face with dozens of major corporations in 2001 to encourage them to use their unique influence with the networks to promote wholesome programming.

Making a Difference…With Our Research

Last year, the PTC decided to look at teen-targeting cable networks Comedy Central and MTV. This summer, we also started looking at other cable networks with original programming, such as Nickelodeon and Lifetime. Armed with this research, the PTC will be releasing its first-ever comprehensive content analysis of original cable programming this winter.

On April 2nd, the PTC issued Deadly Consequences: The Real-Life Effects of Violent Entertainment to document the parallels between violent entertainment and the real-life violence it inspires. This important report proved once and for all that the countless studies pointing to a causal connection between media violence and aggressive behavior in children do not overstate the real-life dangers of violent entertainment.

On August 1st, the PTC announced the release of The Sour Family Hour: 8 to 9 Goes from Bad to Worse at a national press conference at the U.S. Capitol. In a hearing room packed to overflowing with reporters, photographers, and video cameras, PTC Founder and President L. Brent Bozell III and PTC Advisory Board Members Senators Joe Lieberman (D-Conn.) and Sam Brownback (R-Kan.) announced that the PTC would be following up the study release with the largest effort ever to encourage the broadcast networks to bring back the traditional Family Hour.

The PTC's Family Hour study was reported on CNN, C-SPAN, ABC, NBC, CBS, MSNBC, Fox News Channel, dozens of radio stations and in dozens of newspapers and magazines.

Making a Difference… on Capitol Hill

In 2001 the PTC met face to face with hundreds of lawmakers on Capitol Hill to talk about our research and the effects of violent entertainment on children. Congressman Chris Smith responded to our efforts by rallying support on the Hill for the PTC's Family Hour Campaign. With Congressman Smith's assistance, 28 members of Congress signed a letter to the presidents of ABC, CBS, Fox, NBC, ITV, and the WB asking them to voluntarily restore the Family Hour.

The PTC also shared its expertise with lawmakers on Capitol Hill as Congress held hearings to discuss curbing children's exposure to violent entertainment, the effectiveness of entertainment ratings, and the impact of sexually explicit entertainment on children.

Making a Difference…Through Our Spokesmen

This year the PTC was proud to add three new faces to its Advisory Board. Grammy winner Naomi Judd, former Secretary of Education William J. Bennett, and actor/country musician Billy Ray Cyrus have all joined the PTC in our mission to bring responsibility to the entertainment industry. They join a diverse group of entertainers, authors, and activists concerned about increasingly offensive television programming and the influence it exerts on impressionable children.

Making a Difference…With Our Campaigns

CBS finally pulled the plug on the incredibly vulgar Howard Stern Radio Show. The PTC's campaign against this show helped persuade 33 of the original 79 stations airing the show to drop it from their schedules. By contacting stations and advertisers, the PTC and our membership were able to show that Stern's show wasn't the ratings goldmine it promised to be, but a cesspool.

Looking Ahead

So, as you can see, we've accomplished a great deal this year and we are ready to take on whatever challenges 2002 throws at us. Keep an eye on the Insider, E-Alerts and our website for the latest information on what's happening and how you can help.

With your help we'll accomplish even more in 2002!


2000 Accomplishments


September, 2000

PTC Advisory Board Members Lead the Charge to Hold Hollywood Responsible for Marketing Violent and Sexually Graphic Entertainment to Children

PTC Advisory Board members Senators Sam Brownback and Joseph Lieberman participated in Senate Commerce Committee hearings on the findings of a Federal Trade Commission (FTC) report which established that the movie, music, and electronic game industries have "routinely target[ed] children under 17 as the audience for [products] that their own rating or labeling system say are inappropriate for children or warrant parental caution due to their violent content."

Senator Brownback entered into the record, an analysis of R-rated movies advertised during the network television Family Hour. Of the 54 movie advertisements that aired during the Family Hour, 45, or 83%, were for R-rated films.

March, 2000

PTC Releases Special Report: What a Difference a Decade Makes.

The steady decline in broadcast television standards that tens of millions of viewers observed during the 1990s - a decline which caused many of those viewers to turn away from prime time TV as a source of entertainment - has now been quantified by the Parents Television Council in its illuminating new study, What a Difference a Decade Makes.

The report compares and contrasts four weeks of prime time programming from the fall of 1989 with four weeks of programming from this past fall.

What a Difference a Decade Makes points out that as networks have increasingly attempted to reach relatively small niche audiences, television's largest audience - parents and their children - has wound up underserved.


1999 Accomplishments


The PTC has also kept in contact with executives from the major networks and top advertising executives at America's largest corporations, including a bi-monthly mailing to the top 200 television advertisers. We believe that working with advertisers in a constructive way, by keeping them abreast of TV trends to watch and shows to watch out for, is the best way to positively influence programming. When necessary, we've also let advertisers know when shows they're sponsoring are crossing the line.

This year, our National Advertising Campaign has been keeping the issue on the front burner and in the public eye. Since May 1998, the PTC has been running full-page ads featuring Steve Allen in papers around the country in order to raise awareness of the problem of declining TV standards and to bring attention to the PTC's solutions. To date, ads have been placed in over 280 newspapers across the country reaching 110 million homes, including major newspapers like the New York Times, the Los Angeles Times, the Washington Post, Miami Herald, Dallas Morning News, San Francisco Chronicle, Chicago Tribune, USA Today, and hundreds of other papers around the country.

Finally, to keep PTC members in the loop and on the ball, we've also continued highlighting good and bad sponsors in our monthly membership newsletter, the Insider, on the PTC website, and in E-Alerts, and we have forwarded our findings to sponsors.

The PTC's members are at the heart of our success. PTC members writing and making calls to corporations with specific information provided by the PTC is what has made the corporate projects a success. Getting members the right information at the right time through all our expanding means of communication has been a major goal of the PTC. That also includes the Family Guide for the 1999-2000 season. Updated weekly, the Family Guide provides the tools parents need to make informed viewing decisions for themselves and their children, with an easy-to-read red-, yellow-, and green-light rating system for each show.

September, 1999

The PTC's Year-Long Campaign Against The Howard Stern Radio Show concludes with the Special Report: How and Why Howard Stern's TV Show Failed

Following a year-long campaign by the PTC to shame the sponsors of this sleaze, this report documented a declining show plagued by dwindling ratings, stations, and advertisers -- showing that sheer smut doesn't sell.

The report was the capstone to one of our many sponsorship campaigns. The Stern Campaign catalogued the appalling content of the Howard Stern Radio Show and highlighted the show's sponsors each week for a full year. Results -- 72 percent of the sponsors contacted by the PTC quit advertising on the Stern show by year's end. Forty-two percent pledged to stop in response to PTC press releases, calls and letters, while another 30 percent simply ceased airing spots. Moreover, Stern's ratings dropped by 67 percent from his debut episode, and the show was dropped by a whopping 33 stations of its original 79.

August, 1999

The PTC launched the highly successful Take Out the Trash Thursday program, a response to the raunchiest night in broadcast history, scheduled for this past fall on Fox. Of those Thursday shows, Manchester Prep was canceled before it premiered after PTC learned of a protracted and explicit teen masturbation scene, which was previewed on Entertainment Tonight. During the ET segment, PTC advisory board member John Carvelli commented as a parent regarding the scene, and PTC members swung into action to protest the show to Fox top brass. The universally offensive Family Guy was also pulled indefinitely, while the fervently foul made-for-HBO series Action was removed from the schedule for the November sweeps after its horrendous Nielsen ratings performance - showing again that the public is not clamoring for more smut on TV.

PTC Releases Special Report: The Family Hour: Worse Than Ever and Headed for New Lows

This study of the "family hour" confirmed why the PTC's efforts are more important than ever, as the amount and explicitness of sex, foul language, and violence increased dramatically in the short span of a year and a half.

July, 1999

PTC releases its annual list: Top 10 Best & Worst Family Shows on Network Television

In keeping with our mission to help families identify the good, as well as the bad and the ugly, on TV, the PTC published its annual assessment of the best and worst family viewing on the networks.

May, 1999

Unintended Consequences: With Ratings System in Place, TV More Offensive Than Ever

This study found that for three consecutive years (two of them subsequent to the advent of the age-based TV ratings) prime time programming grew consistently worse - bearing out the PTC's concerns and our prediction that the ratings would be used as a cover for objectionable material.

February, 1999

PTC Releases Ground Breaking Special Report : Brought to You By…The Sponsors of Prime Time's Most and Least Family-Friendly Programs

Brought to You By… fired a warning shot across the bow of corporate America by identifying the best and worst of television's sponsors, and putting the latter on notice that they will be held accountable for the shows they subsidize.


1998 Accomplishments


The PTC launched many of its new special projects, including: