Send Your Warning to the Sponsors of NCIS!

 

CBS has once again violated the trust of millions of parents nationwide, this time by airing a scene of grotesque violence and drug use during the family hour – the earliest hour of primetime when the network knows that millions of children and families comprise the viewing audience. And they aired the program without the proper program rating which would warn parents about the presence of violent content or block it from coming into their homes. We need to make sure every sponsor that paid for this sick, disturbing violence hears from the public. They need to know that they will be held accountable for the content they make possible with their ad dollars. We also need you to contact your local CBS affiliate to express your outrage at the way they are using YOUR airwaves to harm children and families with such atrocious content.

 

*According to Nielsen Media Research, 365,000 2-11 year-olds and 335,000 12-17 year-olds were in the viewing audience for this episode of NCIS (aired on May 22, 2007 at 8:00pm Eastern on CBS).

 

NOTE: Click here only if you wish to read and view this explicit and offensive content summary. It will be included in the email sent to the sponsors below unless you choose to edit your message.

 

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Email Body Message: (Please edit this message to make it more personal and more effective)	I was alarmed to discover that your company helped pay for the horrific content on the May 22 episode of NCIS. In the episode that aired during the “family hour” of 8 p.m. ET/PT (7 p.m. CT/MT), a drug smuggler dies when the packets in his stomach containing the drugs release deadly amounts into his system. The drug dealer, who was waiting for the delivery, and the smuggler’s sister, a desperate junkie, go to the hospital and attempt to retrieve the drugs from the smuggler’s body. The scene shows the dead smuggler having his midsection sliced open and his blood-soaked organs pulled out of his body. The man’s digestive tract is sliced open and white powder spills over his bloodied torso. When a fight ensues, one character stabs the drug dealer with a scalpel and another character shoots the drug dealer. Then the junkie-sister is shown with her face buried in her brother’s bloody entrails as she snorts heroin off his dead body. This episode was rated TV-14, with no content descriptors. Based on the graphic violence, the “V” descriptor should have been used, and due to the foul language, the “L” descriptor should have been employed as well. But there were no descriptors to warn parents about the sickening content or to enable them to block it from coming into their homes – and your ad dollars helped make this episode possible. Not only did CBS choose to air this episode during the 8 p.m. “family hour” when they knew millions of children and families were in the viewing audience, but they ignored the industry’s own “solution” of attaching a proper content rating. The television industry consistently and hypocritically points parents to the ratings system to ‘protect’ their children from the growing tide of inappropriate content; and yet they have the audacity to inaccurately rate their own programs, rendering the ratings system utterly useless. This event should serve as conclusive evidence to the Federal Courts reviewing the pending indecency cases that the industry’s so-called technology solution is a fraud. By advertising on this show, you are indirectly endorsing the content contained within that program, and are aligning your corporate values with the values represented on the program. I sincerely hope that these are not your corporate values. If you were not aware of this content and did not mean for your ads to appear in association with it, you should demand a full refund of your advertising dollars from CBS. It is my sincere hope that you will not further jeopardize your hard-earned corporate image and brand name by further association with the sort of content that appeared on this episode of NCIS. Ultimately your company and other companies make it possible for such content to air on broadcast television and on basic cable. We hope you will use your unique influence with the network and the producers of the show to encourage them to be more responsible in the messages they are sending to America’s children. Cc: Parents Television Council CBS Affiliates Viacom Sincerely,
	Keep me informed through PTC e-alerts about the progress of the Parents Television Council's campaign to clean up TV.

Note: Clicking the "Submit Warning" button will send your email to the sponsors of NCIS under your name and email address. If you would rather contact these companies by other means, their contact information is provided below.

 

Chet Huber President OnStar Corporation 400 Renaissance Center Detroit, MI 48265 (248) 588-6050 Fax (313) 667-0822	Fred Smith Chairman FedEx Corporation 3610 Hacks Cross Road Memphis, TN  38125 (901) 369-3600 Fax (901) 395-2000		Jeff Kindler Chairman & CEO Pfizer, Inc. 235 East 42nd Street New York, NY 10017 (212) 573-2323 No Fax Accepted
Lloyd Hill Chairman Applebee’s International 4551 West 107th Street Suite 100 Overland Park, KS  66207 (913) 967-4000 Fax (913) 341-1694		Ivan Seidenberg Chairman & CEO Verizon Communications, Inc. 140 West Street New York, NY  10007 (212) 395-1000 Fax (212) 571-1897