FOR
IMMEDIATE RELEASE
MTV’s
“SKINS…#157; DEBUTS WITH A 3.4 RATING (P12-34) AND 3.26
MILLION TOTAL VIEWERS
NEWEST SCRIPTED SERIES DRAWS NETWORK’S LARGEST P12-34
AUDIENCE FOR A SERIES LAUNCH
“SKINS…#157; GARNERS HIGHER RATING THAN DEBUTS OF
COMPETITIVE SCRIPTED SHOWS ACROSS CABLE AND NETWORK
TELEVISION
NEW YORK
,
NY
(January 18, 2011)
– MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B),
announced today that its ground-breaking series “Skins…#157;
debuted with a 3.4
P12-34 rating and
drew the most P12-34 viewers for a show launch in the
network’s history. MTV’s newest scripted series drew 3.26
million total viewers and 2.7 million viewers in its core
demo. The show premiered at 10pm on Monday, January 17.
“Skins…#157;
bowed to a higher P12-34 rating than the launches of
competitive scripted shows across both cable and network
television, including ABC Family’s “Pretty Little
Liars…#157; (2.2 rating – 6/8/10) and “The Secret Life of
the American Teenager…#157; (2.3 rating – 07/01/08), as well
as CW’s “Gossip Girl…#157; (2.3 rating --- 09/17/07),
“90210…#157; (2.7 rating – 9/2/08) and “Vampire
Diaries…#157; (2.4 rating – 09/1/09).
The series is a key priority
in MTV’s ongoing scripted programming push that started with
last year’s coming-of-age comedy “The Hard Times of RJ
Berger,…#157; returning this Spring, and will continue with
the Summer premiere of “Teen Wolf.…#157;
Online, the premiere of
“Skins…#157; was Twitter’s #2 worldwide trending topic and
#3 in the
U.S. (#mtvskins). The series
attracted over 50,000 Facebook fans prior to the series
premiere on-air, growing by 230% in the week leading up to
its debut.
MTV closed out 2010 with 15% ratings growth among the
network’s targeted P12-34 audience, making it the largest
year-over-year increase since 1999.
Source
: The
Nielsen Company. Live+SD cvg rtgs.
Comparison among series debuts in regularly scheduled time
periods only.
###
About MTV:
MTV is the world’s premier
youth entertainment brand. With a global reach of more
than a half-billion households, MTV is the cultural home of
the millennial generation, music fans and artists, and a
pioneer in creating innovative programming for young
people. MTV reflects and creates pop culture with its
Emmy®, Grammy® and Peabody® award-winning content built
around compelling storytelling, music discovery and activism
across TV, online and mobile. MTV’s sibling networks MTV2
and mtvU each deliver unparalleled customized content for
young males, music fans and college students, and its online
hub MTV.com is the leading destination for music, news and
pop culture. MTV is part of MTV Networks, a unit of Viacom
(NYSE: VIA, VIA.B), one of the world’s leading creators of
programming and content across all media platforms. For
more information, go to
www.mtvpress.com .