Entertainment & Corporate Affairs:
An intern in the Corporate and
Entertainment Affairs department will get an inside look at the workings of
Hollywood and the effort put forth behind the scenes to bring about a change in
television. With a concentration on the impact of advertisers, the intern will
closely follow industry trends and the way they are impacting the focus of the
Specifically the intern will:
in project and strategic plan management.
coordinate Advisory Board events.
with maintaining and updating corporate products/brands and contact
information in the ETS (Entertainment Tracking System) database.
with maintaining and updating databases and contact information for
advertisers, networks, PTC Advisory Board, like-minded organizations, and
events as needed and directed
in advertiser campaigns
advertiser packets detailing specific programs sponsored by individual
in tracking advertising patterns on designated shows.
weekly statistical analysis of the ETS Database System - - re: advertisers on
the best and worst programming.
final "mini study" on the best and worst advertisers for the duration of the
Complimenting those with a
focus for a career in communications, marketing, or
publicity, this internship provides a close examination of the inner-workings of
the entertainment & advertising industry.