I Joined The PTC
Eichenberg, Entertainment Analyst
I grew up in the Mojave Desert of California, where summers meant going to the
movies and the pool, and watching television inside an air-conditioned house. As
a teenager, I contemplated a career in the entertainment industry, but struggled
with the need to do something that helps and uplifts others.
At Santa Clara University, studying history and communications, I began to
explore my passion for entertainment media through various classes on the
subject and by choosing research topics that dealt with the influence of movies
and television in our lives. I came to understand the profound and powerful
impact the media has on members of our society. Movies and television not only
entertain, they teach and set standards as well. I realized that armed with a
sense of entertainment's power, I could use my passion to help others and shape
our culture in a positive way.
After graduating in June 1999, I spent a year in the Los Angeles area as the
editor of a teen magazine whose mission was to view popular culture through the
eyes of faith. My time there introduced me to the inside of the entertainment
industry and gave me the opportunity to write and research articles about
celebrities, music, movies, and television.
I knew working for the PTC was the perfect fit for me. Here, I am able to blend
my interest in entertainment, my knowledge of its power to influence and to
educate (for better or worse) with my desire to contribute to society in a
positive and life-affirming manner.
I have been at the PTC for a year now. During this short time, I have been the
analyst for three different networks, which has provided me with a breadth of
knowledge about the broadcast landscape. Currently, I am responsible for viewing
the UPN and ITV networks. In addition, I research and compile the primetime PTC
Picks for our website and conduct interviews for the PTC Insider.
I am proud to be a part of the PTC, and proud to be in a place where I can help
influence programmers and advertisers to choose projects that will improve
society by giving people something to live up to; rather than settling for the
lowest common denominator.