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Press Release

April 25, 2006

PTC to Networks: New $300 Million Ad Campaign is Useless

"The Only Solution is for the Industry to Clean Up its Act"


LOS ANGELES (April 25, 2006) -- The Parents Television Council™ called into question the broadcast networks' new $300 million advertising campaign aimed at promoting the V-chip and ratings system to consumers when the V-chip and ratings system have been proven ineffective.


"PTC research has clearly shown that the V-chip and ratings system have failed.  We found that most television programs airing foul language, violence, and inappropriate sexual dialogue or situations do not use the appropriate content descriptors that would warn parents about the presence of offensive content.  Without accurate descriptors, the V-chip fails, and thus, the ratings system is rendered meaningless.  More public awareness will not cure the problem.  The only solution is for the industry to clean up its act.  They're spending $300 million to defend themselves against their wretched excesses.  Why don't they just stop airing their wretched excess?" said L. Brent Bozell, president of the PTC.


"It's shameful that the networks and other industry executives are dodging their responsibilities to protect the public airwaves from offensive and indecent content.  The television industry seems to have forgotten the fact that they must abide by community standards of decency – this is the law.  In addition, the FCC already ruled that airing the ‘f-word' and ‘s-word' is indecent.  This is so clear that even a 10-year-old could understand.  The networks' legal challenges to the FCC indecency fines levied against them speak volumes: the networks clearly do not care about the filth that they broadcast.


"There must be real penalties for those who violate these indecency laws – the current penalties are not enough.  We hope the Senate will act to substantially increase fines to those who do.  We are calling on our over one million members to remind Congress that the public airwaves must remain a safe harbor for families," said Bozell.


To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 683-5004, ext. 140.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.






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