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Press Release

June 21, 2006

PTC Calls ESRB Announcement a "Dodge"

Families Are No Better Off Under the "New" Rules


LOS ANGELES (June 23, 2006) – The Parents Television Council™ called this week's announcement by the Entertainment Software Rating Board (ESRB) and video game retailers that they are joining forces in "new" effort to keep violent video games out of the hands of minors a "dodge."


"This ‘new' effort is yet another dodge by the video game industry to avoid accountability for the harm it inflicts on children.  It's the same old rhetoric.  They thump their chests with a ‘new' solution which should have been taking place already.  And like their ‘old' solution, their ‘new' solution holds no consequence for retailers who violate the industry's own rules and sell violent video games to children. Without consequences, there will continue to be no adherence to the policy. This has been repeatedly proven to be the case for nearly a decade.  This week's announcement does absolutely nothing to help families," said Tim Winter, executive director of the PTC™.


"Parents and legislators must understand the degree of heinous violence some of these games depict: brutal beheadings, urinating on people, dousing policemen with gasoline and setting them on fire, beating women with a baseball bat and other horrific acts. Legislation, such as that introduced by U.S. Rep. Jim Matheson (D-Utah) or at the state level, is needed to ensure that video game retailers do not sell or rent ‘M-rated' or ‘AO-rated' video games to minors. Such a measure will allow adults to continue to produce, sell and purchase mature games while preventing children from purchasing them without an adult present at the transaction.


"The PTC will continue to conduct its own secret shopper campaigns across the country, and will continue to heighten public awareness on this critical issue of children's health."


To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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