"I am here today representing the Parents
Television Council, a non-profit nonpartisan group committed
to protecting children from sex, violence and profanity in
entertainment. The reason I'm here today is because Circuit
City consistently advertises on programming that contains
graphic violence, excessive sexual content and foul
language. PTC representatives have been here before citing
Circuit City for irresponsible media buying. It needs to
stop - - now.
"It is evident to me, and to the PTC's 1.1
million members, that Circuit City does not have advertising
guidelines in place to keep its name off of shows that
consistently scrape the bottom of the barrel for program
content. Circuit City ads appear on shows like
Nip/Tuck, Las Vegas, C.S.I.
C.S.I.:Miami -- all of which contain either
brutal violence or explicit sexual content. Other shows
sponsored by Circuit City shared storylines that dealt with
child pornography, rape, racial slurs and a young child
killed by a sniper while on a playground.
"On one episode of
sponsored by Circuit City, a teenaged character named Matt
discovered the middle-aged woman he had been sleeping with
was actually a transsexual and was engaged in a
pseudo-incestuous relationship with her adopted son. Matt
goes to a bar that caters to transsexuals and picks up a
woman, only to discover that she is pre-operative. When he
makes the discovery he brutally beats her, all while letting
loose with a stream of obscenities. To save myself and my
fellow shareholders further embarrassment, I am forwarding a
letter addressed to you, Mr. McCollough, outlining the many
destructive programs sponsored by Circuit City.
"The PTC's message to Circuit City is clear -
- your advertising dollars reflect your corporate values. I
doubt the Board of Directors or shareholders would be proud
of the content paid for by your advertisements on shows like
and Las Vegas.
"I am here today to plead with you, on behalf
of millions of Americans, to stop underwriting sleaze and
adopt responsible advertising guidelines that will keep
Circuit City off of programming that contains foul language,
gratuitous sex, and graphic violence.
"Will Circuit City continue to pay for the
‘cultural sewage' that is broadcast into our homes on a
nightly basis? The PTC would like your response to this
question by the fifteenth of July so that we may let our 1.1
million members know whether or not Circuit City will
continue to sponsor some of the most offensive and violent
programming on television.
"I hope that I will be able to tell them that
Circuit City is adopting advertising guidelines that reflect
its corporate values."