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Press Release

August 3, 2006

PTC Condemns DaimlerChrysler's Willing Sponsorship of Sexual Violence on Rescue Me


DaimlerChrysler is the Second Foreign Auto Maker to Endorse Graphic Rape on the FX Show


LOS ANGELES (August 3, 2006) – The Parents Television Council™ chastised DaimlerChrysler for its continued sponsorship of the FX Network's Rescue Me, which has aired episodes with scenes of graphic rape and other explicit sexual situations, graphic violence and obscene language.


DaimlerChrysler joins Toyota as the second sponsor and foreign auto maker of Rescue Me to openly tell the PTC that they see no problem sponsoring depictions of graphic rape and brutal violence.  A DaimlerChrysler spokesman said in a letter to the PTC that, "We plan to continue our commitment to advertising on a diverse range of programming.  We do this not with an intent to offend, but with an appreciation for diversity in consumer viewing preferences."


Content provided by DaimlerChrysler includes a storyline wherein Tommy's ex-girlfriend Sheila drugs him with date-rape pills and Viagra then has sex with him while he is unconscious. This episode came just a few short weeks after an episode in which Tommy raped his ex-wife.


"Millions of families are offended.  DaimlerChrysler is essentially telling these families – including soccer moms – who buy its vehicles that it does not care about the filth it's dumping into their homes on a weekly basis.  DaimlerChrysler is telling families that it will continue to support shows that contain graphic rape and brutality.  Its corporate values are reflected in the content of the programs they sponsor.  Where is the corporate responsibility?" said L. Brent Bozell, president of the PTC.


"The irony is that DaimlerChrysler is spending millions of dollars advertising its commitment to improving air quality with environmentally-conscious vehicles, but apparently could care less about the cultural sewage they are helping FX dump into millions of homes on advertiser-supported basic cable.  FX will continue to push the envelope as long as companies are willing to advertise with them.


"Some companies such as Dairy Queen and Alltel have ended their sponsorship of Rescue Me after receiving a description of the program from the PTC.  We applaud them for recognizing that they share responsibility for the content of television programs on the air.


"We're contacting our over one million members so they can let DaimlerChrysler know of their disgust.  We certainly hope the company will reconsider its sponsorship of this program," concluded Bozell.


To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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