Support Our Work File an FCC Complaint Movie Reviews Join Us Family Guide to Primetime Television Home
Parents Television Council - Because Our Children Are Watching


1%-5% of your purchase will help support the PTC.

Press Release

August 16, 2006

PTC Praises Four Companies for Pulling Ads from Rescue Me


LOS ANGELES (August 16, 2006) – The Parents Television Council™ praised Dairy Queen, Bridgestone Firestone, T-Mobile, and Alltel for deciding to end their sponsorships of the FX Network's Rescue Me, which has recently aired episodes with scenes of graphic rape and other explicit sexual situations, graphic violence and obscene language.  The PTC™ contacted these companies and provided descriptions of the show.


An executive at Dairy Queen said in a letter to the PTC that, "After evaluating the content of ‘Rescue Me' we have placed this show on our ‘do not air' list and DQ commercials no longer appear during this show."  A representative of Bridgestone Firestone said, "In fact, our standard advertising guidelines prohibit advertising on this show.  We will take every corrective action to ensure our ads do not appear on this or similar programs with such a level of profanity and content."


"We commend Dairy Queen, Bridgestone Firestone, T-Mobile and Alltel for recognizing that they share responsibility for the content of television programs.  These companies have publicly taken a stand to say that graphic rape scenes and brutal violence are not acceptable," said L. Brent Bozell, president of the PTC.


"On the other hand, two frequent sponsors, Toyota and DaimlerChrysler, have told the PTC that they support shows like Rescue Me despite the sexually violent content.  Corporations are under a false assumption that advertising on a particular show does not equate with endorsing the content of those shows.  That couldn't be further from the truth as clearly evidenced by some companies who have chosen to pull their sponsorships.


"We hope that advertisers will follow the examples of Dairy Queen, Bridgestone Firestone, T-Mobile and Alltel Families are counting on advertisers to be responsible corporate citizens and to stand up to the television networks, whose only purpose is to use ad revenue to underwrite filthy programming."


To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




JOIN US ON:          .

Parents Television Council, www.parentstv.org, PTC, Clean Up TV Now, Because our children are watching, The nation's most influential advocacy organization, Protecting children against sex, violence and profanity in entertainment, Parents Television Council Seal of Approval, and Family Guide to Prime Time Television are trademarks of the Parents Television Council.