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Press Release

August 22, 2006

PTC Ranks Top Ten Best/Worst Advertisers

Advertisers Play Key Role in Keeping the Public Airwaves Free From Graphic TV Content


LOS ANGELES (August 22, 2006) -- The Parents Television Council™ has released its annual list of "Top Ten Best and Worst Advertisers" that ranks advertisers according to how frequently they sponsor wholesome, family-oriented television shows or those containing sexually graphic, violent or profane material.


"Corporate advertisers share accountability for the tide of graphic and gratuitous sex, violence and profanity on television today.  With their advertising dollars, they can choose to underwrite family-friendly television programming or they can elect to sponsor programs filled with raunch.  Responsible broadcasting is possible, and this responsibility not only falls on the entertainment industry, but also on the sponsors.  And from what we continually hear from most big corporate sponsors is that a responsible advertising practice is good for their business," said L. Brent Bozell, president of the PTC.


"We applaud our top ten best advertisers for ensuring that families have wholesome television programming to watch.  Companies such as Coca-Cola and Sears have helped to secure the commercial success of programs like American Idol and Extreme Makeover: Home Edition. We also applaud Ford for significantly changing its advertising practices.  Last year, the company was on our worst advertisers list.  This year, Ford is ranked the forth best advertiser, and is the only American car company on the best list.  It's also interesting to note that out of the top advertisers, six are automakers.  Four of those are foreign automakers and sadly, all are on the worst list."


A Ford representative says the company understands the importance of wise advertising decisions.  Marty Collins, Executive Director of Marketing for Ford, Lincoln and Mercury said, "We appreciate the recognition.  The goal of our marketing is always to showcase Ford Motor Company and its products in the best possible light with consumers."


The PTC's list of the Top Ten Best and Worst Advertisers is based on each company's prime time network television ad buys between October 2005 and May 2006.  Each company listed purchased at least 25 ads on prime time broadcast programs.  Companies with the most ads on PTC-rated green lighted shows were ranked the best, and those with the most ads on PTC-rated red lighted shows were ranked the worst.  To read more about the PTC's ratings system for television shows, see http://www.parentstv.org/ptc/familyguide/main.asp.


"Regardless of indecency oversight by the FCC or each network's standards and practices department, the bottom line is the bottom line. Advertisers play a critical role in determining how far producers are able to push the envelope.  The PTC's research operation conducts extensive analysis of television content, and we are delighted to share that content data – for free – to television advertisers so they can make more informed media buying decisions. And together with our 1.1 million members, we will continue to remind advertisers that their corporate values are reflected in the content of the programs they support," concluded Bozell.


The 2006 Top Ten Best and Worst Advertisers are:




1. The Coca-Cola Company

E. Neville Isdell, Chairman and CEO

1 Coca-Cola Plaza
Atlanta, GA 30313-2499

Phone: 404-676-2121
Fax: 404-676-6792

1. General Motors Corp.

Mr. Richard G. Wagoner Jr., Chairman & CEO

300 Renaissance Center

Detriot, MI 48265-3000

Phone: 313-556-5000
Fax: 313-556-5108

2. The Campbell Soup Company

Harvey Golub, Chairman

1 Campbell Place
Camden, NJ 08103-1799

Phone: 856-342-4800
Toll Free: 800-257-8443
Fax: 856-342-3878

2. Toyota Motor Corp.

Fuijo Cho, Chairman

9 W. 57th St.
Ste. 4900
New York, NY 10019

Phone: 212-223-0303
Fax: 212-759-7670

3. The Walt Disney Company

George J. Mitchell, Chairman

500 S. Buena Vista St.
Burbank, CA 91521-9722

Phone: 818-560-1000
Fax: 818-560-1930

3. Volkswagen

Frank Witter, CEO

3800 Hamlin Rd.
Auburn Hills, MI 48326

Phone: 248-340-5000
Fax: 248-754-4930

4. Ford Motor Company

William Clay Jr., Chairman

1 American Rd.
Dearborn, MI 48126-2798

Phone: 313-322-3000
Toll Free: 800-555-5259
Fax: 313-845-6073

4. DaimlerChrysler

Thomas W. LaSorda, President and CEO

1000 Chrysler Dr.
Auburn Hills, MI 48326-2766

Phone: 248-576-5741
Toll Free: 800-736-5030
Fax: 248-576-4742

5. Cingular Wireless

Rayford Wilkins Jr., Chairman

Glenridge Highlands Two
5565 Glenridge Connector
Atlanta, GA 30342

Phone: 404-236-6000
Toll Free: 866-246-4827
Fax: 404-236-6005

5. Target Corp.

Robert J. Ulrich, Chairman and CEO

1000 Nicollet Mall
Minneapolis, MN 55403

Phone: 612-304-6073
Fax: 612-696-3731

6. Altria Group

[Parent company of Kraft Foods, Post Cereals, Jell-O desserts, Maxwell House coffees, Oscar Mayer foods, Miracle Whip, DiGiorno, Stove Top Stuffing, Crystal Light drink mixes, Kool-Aid, Cool Whip, Minute Rice, Shake ‘n Bake, Country Time drink mixes, Altoids]

Louis C. Camilleri, Chairman and CEO

120 Park Ave.
New York, NY 10017

Phone: 917-663-4000
Fax: 917-663-2167

6. GlaxoSmithKline

[Products include: Zyban, Valtrex, Flonase, Imitrex]

Sir Christopher Charles Gent, Chairman

1 Franklin Plaza
Philadelphia, PA 19101

Phone: 215-751-4000
Fax: 215-751-3233

7. DreamWorks

Stacey Snider, Co-Chairman and CEO

1000 Flower St.
Glendale, CA 91201

Phone: 818-733-7000
Fax: 818-695-7574

7. Nissan Motors

Carlos Ghosn, President and CEO

18501 S. Figueroa St.
Gardena, CA 90248

Phone: 310-771-5631
Fax: 310-516-7967

8. Schering-Plough Corp.

[Products include: Claritin, Dr. Scholls, Nasonex]

Fred Hassan

Chairman, President, and CEO

2000 Galloping Hill Rd.
Kenilworth, NJ 07033-0530  

Phone: 908-298-4000
Fax: 908-298-7653

8. American Express Inc.

Kenneth I. Chenault, Chairman and CEO

World Financial Center
200 Vesey St.
New York, NY 10285

Phone: 212-640-2000

9. Darden Restaurants, Inc.

[Parent company of Olive Garden, Red Lobster, Bahama Breeze, Smokey Bones BBQ]

Clarence Otis Jr., Chairman and CEO

5900 Lake Ellenor Dr.
Orlando, FL 32809 

Phone: 407-245-4000
Fax: 407-245-5389

9. Apple Computers Inc.

Steven P. Jobs, CEO and Director

1 Infinite Loop
Cupertino, CA 95014

Phone: 408-996-1010
Fax: 408-974-2113

10. Sears Holdings Corp.

Edward S. Lampert, Chairman

3333 Beverly Rd.
Hoffman Estates, IL 60179 

Phone: 847-286-2500
Fax: 847-286-7829

10. Circuit City Stores

Phillip J. Schoonover

Chairman, President, and CEO

9950 Mayland Dr.
Richmond, VA 23233 

Phone: 804-527-4000
Fax: 804-527-4164


To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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