MINNEAPOLIS (September 25, 2006) – Today at the annual General Mills shareholders meeting, the Parents Television Council™ applauded the company for its family-friendly advertising practices.  The following excerpts are taken from a statement that was read by the PTC's Minnesota Chapter Director Phyllis Plum to executives attending the meeting:

 

"I represent the Parents Television Council, a non-profit, nonpartisan group committed to protecting children from sex, violence and profanity in entertainment.

 

"I am here today to congratulate General Mills because your company consistently avoids advertising on programming that contains graphic violence, excessive sexual content and foul language.

 

"Because children are watching, the Parents Television Council monitors television content from all the major broadcast networks as well as original cable programming.  Our analysts just recently released its rankings of best and worst advertisers with General Mills scoring in the top fifteen best.  Advertising in such family-friendly shows as Reba, Extreme Makeover Home Edition and 7^th Heaven have placed General Mills in an exclusive group of content-sensitive advertisers. 

 

"General Mills clearly understands what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for its advertising messages.

 

"On behalf of our 1.1 million members, I'd like to encourage the General Mills organization to keep up the good work and to continue to offer leadership in making wise media choices.

 

"Thank you Steve Sanger, Ken Powell and the entire General Mills management team for promoting family-friendly programming with your advertising dollars."