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Press Release

September 25, 2006

PTC Applauds General Mills for Family-Friendly Advertising Practices


MINNEAPOLIS (September 25, 2006) – Today at the annual General Mills shareholders meeting, the Parents Television Council™ applauded the company for its family-friendly advertising practices.  The following excerpts are taken from a statement that was read by the PTC's Minnesota Chapter Director Phyllis Plum to executives attending the meeting:


"I represent the Parents Television Council, a non-profit, nonpartisan group committed to protecting children from sex, violence and profanity in entertainment.


"I am here today to congratulate General Mills because your company consistently avoids advertising on programming that contains graphic violence, excessive sexual content and foul language.


"Because children are watching, the Parents Television Council monitors television content from all the major broadcast networks as well as original cable programming.  Our analysts just recently released its rankings of best and worst advertisers with General Mills scoring in the top fifteen best.  Advertising in such family-friendly shows as Reba, Extreme Makeover Home Edition and 7th Heaven have placed General Mills in an exclusive group of content-sensitive advertisers. 


"General Mills clearly understands what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for its advertising messages.


"On behalf of our 1.1 million members, I'd like to encourage the General Mills organization to keep up the good work and to continue to offer leadership in making wise media choices.


"Thank you Steve Sanger, Ken Powell and the entire General Mills management team for promoting family-friendly programming with your advertising dollars."


To schedule an interview with a PTC representative, please contact Kelly Oliver at (703) 683-5004, ext. 140.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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