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Parents Television Council - Because Our Children Are Watching

Press Release

FOR IMMEDIATE RELEASE
October 16, 2006

Parents Television Council Awards Darden Restaurants Advertiser Seal of Approval

 

LOS ANGELES, CA - The Parents Television Council™, the nation's most influential advocacy organization protecting children against sex, violence and profanity in entertainment named Darden Restaurants an Advertiser Seal of Approval recipient for 2005-2006.

 

Annually, the Parents Television Council names the top ten advertisers that support, through their television advertising, programs that are socially responsible and family-friendly. The award salutes corporations that promote quality entertainment, rather than programs that are filled with gratuitous sexual content, graphic violence or profanity.

 

"We commend Darden Restaurants for being a responsible advertiser," PTC Executive Director Tim Winter said. "By placing their advertisements on shows that are positive and not violent or sexually graphic, Darden Restaurants shows its respect for American families."

 

Darden Restaurants, Inc. is the world's largest casual dining restaurant company in sales and market share. It operates over 1,400 Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones Barbeque & Grill and Seasons 52 restaurants in North America.

 

To schedule an interview with a PTC representative, please contact Megan Franko at (703) 683-5004, ext. 148.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

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