DUBLIN, OH (April 26,
2007) – While at the annual Wendy’s shareholder meeting today
praised the company for its recent commitment to responsible
According to Melissa Henson, Senior Director of Programs for the PTC, “Our analysts
have been monitoring Wendy’s media buys and we are pleased to
report that as of today, Wendy’s is among the most responsible
corporate citizens in the quick-service restaurant category.”
Caldwell thanked Wendy’s on behalf of the PTC’s 1.1 million
members for showing a high level of corporate responsibility
through careful advertising placements and encouraged the
company to continue this trend.
Ms. Caldwell said, “Television
is a powerful medium that can appeal to our highest or our
basest instincts. All too often, it does the latter, and
advertisers share complicity for that. Research has proven
conclusively what we all instinctively know to be true:
children are strongly influenced by what they see on
television. Programs that glorify violence teach our children
that violence is an appropriate way to resolve conflict.
Programs that depict promiscuous sexuality as glamorous and
consequence-free encourage children to become sexually active
long before they are ready.
“Advertisers have a
role to play in keeping these harmful messages away from
children. As long as advertisers are willing to support with
their advertising dollars programs containing graphic sex, gory
violence, and explicit language – TV producers will continue to
push the envelope just as far and as fast as they possibly can.
“The programs you
choose to sponsor are a direct reflection on your corporation’s
core values and beliefs. Wendy’s founder, Dave Thomas,
lived by the motto: ‘Do the Right Thing.’ It is our belief that
Wendy’s has not always done the right thing with respect to its
advertising policies. We have contacted you in the past with
our concerns about Wendy’s ads appearing on an episode of
Rescue Me which depicted spousal rape as enjoyable for
the victim, as well as on a host of other programs that contain
graphic sex and violence. But we are encouraged by our recent
conversations with Wendy’s and look forward to the day when we
can return to this forum to praise Wendy’s for leading this
industry with its responsible advertising practices.
Television Council monitors television content from all the
major broadcast networks as well as original basic cable
programming. Our analysts have been monitoring Wendy’s media
buys and we are pleased to report that as of today, Wendy’s is
among the most responsible corporate citizens in the QSR
category advertising in such family friendly shows as 7th
Heaven, Deal or No Deal and American Idol. We would
especially like to thank Wendy’s Ian Rowden and Denny Lynch for
working with us on this front.
“We hope Wendy’s
recent sponsorship behavior is indicative of a renewed
commitment to corporate responsibility and an effort to reclaim
its reputation for ‘always trying to do what is right and
fair.’ We will continue to monitor Wendy’s ad placements but we
hope that this pattern of sponsoring family-friendly programs in
favor of the debasing programs it
once sponsored will continue.
“On behalf of our
membership, I’d like to encourage Wendy’s to keep up the good
work and to continue to set an example for this industry by not
advertising on programs that contain socially irresponsible,
harmful or explicit content.
“Thank you Chairman
Pickett and the entire Wendy’s management team for promoting
family-friendly programming with your advertising dollars.”