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Press Release

April 27, 2007

PTC Commends AT&T & Cingular for Supporting Family-Friendly Television


SAN ANTONIO, TX (April 27, 2007) – While at the annual AT&T/Cingular shareholder meeting today in San Antonio the Parents Television Council™ praised the companies’ responsible advertising practices. Remarks were presented at the meeting by Julie Feuerbacher, PTC’s Director of Development. The Parents Television Council monitors broadcast network and basic cable programming and noted that AT&T and Cingular support some of the most family-friendly programs on the air today.  The following are excerpts from Ms. Feuerbacher’s statement:

“Good morning Chairman and fellow shareholders.  Thank you for this opportunity to speak.  My name is Julie Feuerbacher and I represent the Parents Television Council, a non-profit, non-religious, non-partisan group committed to protecting children from explicit sex, graphic violence and profanity in entertainment.  I am here today because Cingular largely avoids advertising on programming that contains graphic violence, excessive sexual content and foul language, and we want to congratulate your corporation. 


“The Parents Television Council monitors television content from all the major broadcast networks as well as original basic cable programming.  Our analysts have been monitoring Cingular’s media buys and we are pleased to see Cingular supporting such family friendly shows as 7th Heaven, Deal or No Deal and American Idol.  


“AT&T clearly understands what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for their advertising messages. 


“On behalf of our 1.1 million members, I’d like to encourage AT&T and Cingular to keep up the good work and to continue to offer leadership in making wise media choices.


“Thank you Chairman Whitacre and the entire AT&T management team for promoting family-friendly programming with your advertising dollars.”


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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