Support Our Work File an FCC Complaint Movie Reviews Join Us Family Guide to Primetime Television Home
Parents Television Council - Because Our Children Are Watching


1%-5% of your purchase will help support the PTC.

Press Release

May 15, 2007

PTC to Allstate: Children Are Not in Good Hands with Company’s Irresponsible TV Sponsorships


NORTHBROOK, Ill. (May 15, 2007) – The Parents Television Council™ asked Allstate at its annual shareholders meeting today to become a responsible corporate citizen and dedicate its advertising dollars toward sponsoring pro-social, family-friendly programming instead of the sexually graphic and violent programs that it has recently sponsored.  The following are excerpts of remarks given by Glen Erickson, manager of advertiser programs for the PTC, at the meeting:


“I am here today representing the Parents Television Council, a non-profit, nonpartisan group committed to protecting children from sex, violence and profanity in entertainment.  I am here today because Allstate consistently advertises on programming that contains graphic violence, excessive sexual content and foul language and we think this needs to stop – now.


“Allstate is clearly a leader in the insurance industry.  Chairman Liddy, surely, you understand how Allstate’s irresponsibility in the media marketplace can undermine your good brand name.  It is a shame that Allstate cannot demonstrate leadership as a responsible corporate citizen as reflected in the support of the company’s consistent pattern of advertising on some of the most violent and vulgar programming on television.  It is clear to me, and to the Parents Television Council’s 1.1 million members, that Allstate does not have media guidelines in place to keep its name off of programs containing graphic and explicit content.


“Over the past year Allstate has sponsored such shows as C.S.I., C.S.I Miami and 24 on the FOX television network.  24 is known for its extreme violence but one episode in particular sponsored by Allstate insurance stands out.  In this episode, the lead character Jack bites one of his captors and spits out a piece of the man’s neck.  The man is shown lying in a pool of blood.  In another scene of the same show, a man is shot in the knee and then the chest. 


“The PTC’s message to Allstate is this – your advertising dollars reflect your corporate values.  I doubt the Board of Directors or the shareholders would be proud of this program that your media dollars supported.


“I am here today to plead with you, on behalf of millions of Americans, to stop underwriting sleaze and adopt responsible advertising guidelines that will keep Allstate off of programming that contains foul language, gratuitous sex, and graphic violence.  Please embrace your responsibility to society by being an economic, intellectual and social asset to the television viewing community.  Is Allstate in good hands?


“Will Allstate continue paying for the ‘cultural sewage’ that is delivered into our homes on a nightly basis?  Or, will Allstate be a responsible corporate citizen and dedicate its advertising dollars toward sponsoring pro-social, family-friendly programming?


“The Parents Television Council would like your response to this question by the first of June so that we may let our 1.1 million members know whether or not Allstate is dedicated to responsible advertising and not to return to sponsoring some of the most offensive and violent programming on television.  I hope that I will be able to tell them that Allstate is adopting advertising guidelines that reflect its corporate values.”


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.


To learn more about our Advertiser Accountability Campaign Click Here.

To contact an advertiser Click Here.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




JOIN US ON:          .

Parents Television Council, www.parentstv.org, PTC, Clean Up TV Now, Because our children are watching, The nation's most influential advocacy organization, Protecting children against sex, violence and profanity in entertainment, Parents Television Council Seal of Approval, and Family Guide to Prime Time Television are trademarks of the Parents Television Council.