LOUISVILLE, Ky. (May 17,
2007) – At the annual YUM! Brands shareholders
Parents Television Council™, a non-profit,
non-partisan, non-religious group committed to
protecting children from sex, violence and
profanity in entertainment, called on the
company to change its advertising practices to
sponsor more family-friendly television shows.
Excerpts follow from the statement given by Glen
Erickson, manager of advertiser programs for the
PTC, at the meeting today:
“I am here today because YUM!
Brands consistently advertise on television
programming that contains graphic violence,
excessive sexual content and foul language, and
we believe this needs to stop.
“Chairman Novak, the PTC has been
here before with little or no response from YUM!
Brands. Surely, you must understand how
irresponsibility in the media marketplace can
undermine your good brand names. KFC, Taco Bell
and Pizza Hut are all family-friendly brand
names. It is a shame that their parent, YUM!,
cannot demonstrate leadership as a responsible
corporate citizen as reflected in the support of
the company’s consistent negative ad placement.
“It appears to me, and to the
Parents Television Council’s 1.1 million
members, that YUM! does not have media
guidelines in place to keep its name off of
programs containing graphic, vulgar and explicit
“Over the past year, YUM! Brands
have sponsored such shows as the
on the Fox television network. The program
is known for its extreme violence, but one
particular episode stands out that was sponsored
by YUM! Brands. In this episode, the lead
character Jack bites one of his captor’s necks.
The man is shown lying in a pool of blood. In
another scene of that same show, a man is shot
in the knee and then the chest.
“Your advertising dollars reflect
your corporate values. I doubt the board of
directors or the shareholders would be proud of
this program that your family-friendly brands
“I am pleading with you, on
behalf of millions of Americans, to stop
underwriting offensive content and adopt
responsible advertising guidelines that will
keep YUM! Brands off of programming that
contains foul language, gratuitous sex, and
graphic violence. Please embrace your
responsibility to society by being an economic,
intellectual and social asset to the television