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Press Release

May 17, 2007

PTC: RadioShack’s Ad Dollars Should No Longer Support Graphic Television Violence


FORT WORTH, Texas (May 17, 2007) – Today at the annual RadioShack shareholders meeting in Fort Worth, the Parents Television Council™ called on the corporation to reassess its sponsorship of shows that contain extremely graphic depictions of violence, death and heinous crimes. The PTC insisted that RadioShack protect its hard earned brand by adopting family-friendly advertising guidelines that reflect its corporate values. The following are excerpts of remarks given by Julie Feuerbacher, PTC’s Director of Development, at the meeting:


“I am here specifically to address RadioShack’s consistent pattern of advertising on some of the most violent and vulgar programming on television.  It appears to me, and to the Parents Television Council’s 1.1 million members, that RadioShack does not have media guidelines in place to keep its name off of programs containing graphic and explicit content.


“Just recently, for example, RadioShack sponsored an episode of The Sopranos in which the character Bacala Sr. kills two people: Sal and his friend.  The murder is extremely graphic with multiple gun shot wounds and blood.  Bacala is then shown crashing his car and dying. RadioShack also has supported CSI: New York which constantly depicts death and autopsies with flashbacks recounting the way people were shot, stabbed or raped.


“The PTC’s message to RadioShack is this – your advertising dollars reflect your corporate values.  I doubt the Board of Directors or the shareholders would be proud of these examples your media dollars support.  I am here today to plead with you, on behalf of millions of Americans, to stop underwriting sleaze and adopt responsible advertising guidelines that will keep RadioShack off of programming that contains foul language, gratuitous sex, and graphic violence.


“Will RadioShack continue paying for the ‘cultural sewage’ that is broadcast into our homes on a nightly basis?  Or, will RadioShack be a responsible corporate citizen and dedicate its advertising dollars toward sponsoring pro-social, family-friendly programming?


“The Parents Television Council would like your response to this question by June first so that we may let our 1.1 million members know whether or not RadioShack is dedicated to responsible advertising and not to return to sponsoring some of the most offensive and violent programming on television.  I hope that I will be able to tell them that RadioShack is adopting advertising guidelines that reflect its corporate values.”


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.


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The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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