PTC Thanks McDonald’s For Responsible TV Ad Practices

OAK BROOK, Ill. (May 24, 2007) – Today at the McDonald’s annual shareholders meeting, the Parents Television Council™ commended the company on its responsible television advertising practices.

“McDonald’s appears to understand what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for its advertising messages,” said Glen Erickson, director of advertiser programs for the PTC™, at the meeting.

“The Parents Television Council monitors television content from all the major broadcast networks as well as original basic cable programming. Our analysts have been monitoring McDonald’s media buys and we are encouraged to see that McDonald’s is among the most responsible corporate citizens in the quick service restaurant category by advertising in such family friendly shows as 7^th Heaven, Deal or No Deal and American Idol.

“On behalf of our 1.1 million members, we’d like to see McDonald’s keep up the good work and to continue to offer leadership in making wise media choices. Thank you, Mr. Chairman, for promoting family-friendly programming with your advertising dollars.”

To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

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The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.