P&G Recognized For Leadership, Integrity and Responsible Corporate Citizenship

 

Procter & Gamble, the nation’s largest marketer, is the first recipient of the “Crown Award” for advertising responsibly, co-founding the Family Friendly Programming Forum and consistently basing advertising decisions on its robust set of content guidelines.  This first-time award was presented by Bill Abbott, Executive Vice President, Hallmark Channel and Tim Winter, President, Parents Television Council (PTC) to P&G for responsible advertising. Ted Woehrle, Vice President, North America Marketing for P&G, accepted the award.

 

PTC, the nation's most influential advocacy organization protecting children against sex, violence and profanity in entertainment and Hallmark Channel, the leading provider of family friendly programming, partnered to create this award which will be given annually to an advertiser who exhibits leadership, integrity and responsible corporate citizenship.

 

“What is often forgotten in the various debates about the government inserting itself into private affairs concerning regulation of violence on television is that there is already significant influence applied by advertisers,” said Abbott.  “And it’s these advertisers who help direct networks to maintain the proper boundaries when it comes to content.  P&G deserves recognition for being a leader in this course of action.”

 

“On behalf of the more than one million members of the Parents Television Council, we are honored to join Hallmark Channel and recognize Procter & Gamble’s extraordinary leadership as a responsible television sponsor,” said Winter.  “P&G is one of the largest advertisers in the world, and with so many different brands it must be extraordinarily difficult to monitor where each advertising dollar is spent.  But our research has shown that P&G has one of the best advertising policies in the industry, and clearly the company and its ad agencies are committed to abiding by that policy.  We hope more television sponsors will follow Procter & Gamble’s lead. We are proud to join with Hallmark Channel in this well-deserved recognition of responsible corporate citizenship,” added Winter.

 

The Parents Television Council, www.parentstv.org®, is the nation’s most influential advocacy organization protecting children against sex, violence and profanity in entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. 

 

This national grassroots organization has more than one million members and 43 grassroots chapters. It works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 82 million subscribers.  The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country.  Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation’s leading network in providing quality family programming.  Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. 

 

For more information, please visit www.hallmarkchannelpress.com.