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Press Release

June 11, 2007

PTC Thanks Staples for Responsible TV Sponsorship Practices


MIAMI (June 11, 2007) - The Parents Television Council™ thanked Staples at its annual shareholders meeting for choosing to responsibly advertise on television programs that are safe for families to watch.  PTC Miami Chapter Director Miryam Knigge delivered a statement at the meeting, and excerpts follow:


“It is rather refreshing for the PTC to stand before a company and offer congratulatory remarks as opposed to offering words of criticism.  Staples’ commitment to ‘Staples Soul,’ your corporate responsibility pledge, is indeed making a positive impact on the community.


“Your dedication to ‘Staples Soul’ and ‘Staples Foundation for Learning’ is reflected through the choices you make when it comes to advertising.  Our analysts have been monitoring Staples’ media buys and we are encouraged to see that Staples’ is among one of the most responsible corporate citizens supporting family-friendly shows such as Extreme Makeover: Home Edition, Deal or No Deal, and Dancing with the Stars.  To best describe your commitment, an old saying is most appropriate: ‘You are putting your money where your mouth is.’  As a result, your community partners like the Boys & Girls Club of America, Initiative for Competitive Inner City, and Ashoka would be proud of your advertising decisions.


“By sponsoring family-friendly shows, Staples is indeed ‘teach(ing), train(ing), and inspire(ing) people from all walks of life.’  It is through your continued support of positive shows that will ‘provide [children] with a solid basis for learning and growth,’ one in which will allow children to ‘realize their full potential.’


“I am here today to say thank you and to encourage Staples to continue to do their best in avoiding advertising on programming that contains graphic violence, excessive sexual content and foul language.  To reiterate, it is apparent that your company understands what it means adhere to a set of media guidelines for their advertising messages.  On behalf of our 1.1 million members, we would like to see Staples keep up the good work and to continue to offer leadership in making wise media choices.


“Thank you, Mr. Chairman, for promoting family-friendly programming with your advertising dollars.”


To learn more about our Advertiser Accountability Campaign Click Here.

To contact an advertiser Click Here.


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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