“It is rather refreshing for the PTC
to stand before a company and offer congratulatory
remarks as opposed to offering words of criticism.
Staples’ commitment to ‘Staples Soul,’ your
corporate responsibility pledge, is indeed making a
positive impact on the community.
“Your dedication to ‘Staples Soul’
and ‘Staples Foundation for Learning’ is reflected
through the choices you make when it comes to
advertising. Our analysts have been monitoring
Staples’ media buys and we are encouraged to see
that Staples’ is among one of the most responsible
corporate citizens supporting family-friendly shows
such as Extreme
Makeover: Home Edition, Deal or No Deal,
and Dancing with
the Stars. To best describe your
commitment, an old saying is most appropriate: ‘You
are putting your money where your mouth is.’ As a
result, your community partners like the Boys &
Girls Club of America, Initiative for Competitive
Inner City, and Ashoka would be proud of your
advertising decisions.
“By sponsoring family-friendly shows,
Staples is indeed ‘teach(ing), train(ing), and
inspire(ing) people from all walks of life.’ It is
through your continued support of positive shows
that will ‘provide [children] with a solid basis for
learning and growth,’ one in which will allow
children to ‘realize their full potential.’
“I am here today to say thank you and
to encourage Staples to continue to do their best in
avoiding advertising on programming that contains
graphic violence, excessive sexual content and foul
language. To reiterate, it is apparent that your
company understands what it means adhere to a set of
media guidelines for their advertising messages. On
behalf of our 1.1 million members, we would like to
see Staples keep up the good work and to continue to
offer leadership in making wise media choices.
“Thank you, Mr. Chairman, for
promoting family-friendly programming with your
advertising dollars.”
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