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Press Release

June 11, 2007

PTC Asks Yahoo! to Change TV Sponsorship Practices


SANTA CLARA, Calif. (June 12, 2007) - The Parents Television Council™ called on Yahoo! to change its television advertising practices to sponsor more family-friendly programming.  Glen Erickson, director of advertiser programs for the PTC, made comments at today’s shareholder meeting and excerpts follow:


“I am here today because Yahoo! Incorporated consistently advertises on programming that contains graphic violence, excessive sexual content and foul language.


“PTC research has found that although some of your money is supporting family-friendly shows such as Deal or No Deal and Fox Baseball, a substantial portion of your budget for advertising on television is supporting shows dedicated to vulgar content; these shows include Nip/Tuck, Family Guy, and American Dad to name only a few.


“In the Nip/Tuck episode you supported, after a terrible accident with her dog, Shari visits plastic surgeon, Christian, to receive a breast augmentation.  As Christian examines her, we see what he sees: Shari’s bandage is removed exposing her naked breast; a large, raw gaping wound is seen around where her nipple and aureole should be.  On both Family Guy and American Dad, looks can be deceiving; despite its animated format, these shows do not equate to suitable content for younger children.


“The PTC message to you, Yahoo!, is simple – your advertising dollars reflect your corporate values and promote your reputation to the public.  I doubt the Board of Directors or the shareholders would be proud of these content examples your media dollars support.


“I am here today not to place blame but rather plead with you, on behalf of millions of Americans, to stop underwriting sleaze and adopt responsible advertising guidelines that will keep Yahoo! off of programming that contains foul language, gratuitous sex, and graphic violence.


“It would be refreshing if you took a stand and stopped encouraging the entertainment industry to continue producing vulgar shows.  As one of your shareholders, the PTC asks you to respond to our wishes and the wishes of our 1.1 million members.


“Mr. Chairman tell me now whether this is important to you or not - I’ll go ahead and let our 1.1 million members know Yahoo’s! position.  If you are not interested, I will them know that Yahoo! has no media guidelines and frankly, doesn’t care where its message will appear.  If you are interested, we can work together toward that end - but I need your personal commitment today to change the way Yahoo! buys media time.  Is this important to you Chairman Semel?”


To learn more about our Advertiser Accountability Campaign Click Here.

To contact an advertiser Click Here.


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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