Ohio (August 16, 2007) - The Parents Television Council™
awarded the J.M. Smucker Company with its “Integrity in
Entertainment Award” for being a responsible corporate television
sponsor. The award recognizes those corporations and individuals
who have demonstrated a longstanding commitment to creating,
distributing and sponsoring quality entertainment that is free from
graphic and gratuitous sex, violence and profanity.
“The PTC ‘Integrity in Entertainment Award’ was
inaugurated this year as a special recognition for those who have
demonstrated an enduring commitment to uplifting, enlightening,
educational and wholesome media messages, and eschewing the harmful,
offensive and undermining messages so frequently seen in our
entertainment media today. We want to honor the J.M. Smucker
Company for its commitment and history of sponsoring television
shows that the entire family can enjoy,” said PTC President Tim
Winter, who presented the award to executives at the company’s
annual shareholder meeting today.
“Corporations are starting to realize that it’s good
business to be socially responsible. Television sponsors contribute
to the culture through their advertising dollars. The content they
choose to underwrite is a direct reflection on their corporate
values and beliefs. Through its sponsorship decisions, the J.M.
Smucker Company shows that it values the family and will not help to
finance the harmful, graphic and gratuitous content that airs all
too often on television today. On behalf of our 1.2 million
members, we applaud this company.”
The PTC hopes to present its “Integrity in
Entertainment Award” each year to one winner in each of the
following four categories: entertainer; sponsor/advertiser; public
servant; and producer/distributor. Earlier this year, the PTC
presented the inaugural producer/distributor award to the Hallmark
Channel. The recipients of the public servant and entertainer
categories will be announced later in the year.