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Press Release

August 16, 2007

PTC Presents the J.M. Smucker Company with the “Integrity in Entertainment Award”


WOOSTER, Ohio (August 16, 2007) - The Parents Television Council™ awarded the J.M. Smucker Company with its “Integrity in Entertainment Award” for being a responsible corporate television sponsor.  The award recognizes those corporations and individuals who have demonstrated a longstanding commitment to creating, distributing and sponsoring quality entertainment that is free from graphic and gratuitous sex, violence and profanity.


“The PTC ‘Integrity in Entertainment Award’ was inaugurated this year as a special recognition for those who have demonstrated an enduring commitment to uplifting, enlightening, educational and wholesome media messages, and eschewing the harmful, offensive and undermining messages so frequently seen in our entertainment media today.  We want to honor the J.M. Smucker Company for its commitment and history of sponsoring television shows that the entire family can enjoy,” said PTC President Tim Winter, who presented the award to executives at the company’s annual shareholder meeting today.


“Corporations are starting to realize that it’s good business to be socially responsible.  Television sponsors contribute to the culture through their advertising dollars.  The content they choose to underwrite is a direct reflection on their corporate values and beliefs.  Through its sponsorship decisions, the J.M. Smucker Company shows that it values the family and will not help to finance the harmful, graphic and gratuitous content that airs all too often on television today.  On behalf of our 1.2 million members, we applaud this company.”


The PTC hopes to present its “Integrity in Entertainment Award” each year to one winner in each of the following four categories: entertainer; sponsor/advertiser; public servant; and producer/distributor.  Earlier this year, the PTC presented the inaugural producer/distributor award to the Hallmark Channel.  The recipients of the public servant and entertainer categories will be announced later in the year.


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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