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Press Release

September 25, 2007

PTC Shows Consumers How Cable Should Be

New Website Discloses Cable Networks' Monthly Sub Fees;

Allows Subscribers to Calculate La Carte Savings


LOS ANGELES (September 25, 2007) The Parents Television Council today announced the launch of a new website, www.HowCableShouldBe.com, that allows consumers to see for themselves just how much they are paying for cable networks they don't want or don't watch.  The new website also allows visitors to calculate what their cable bills should be if they were allowed to "vote with their wallet" by selecting only the cable networks they wanted.


The new website presents a typical expanded basic cable package, together with the approximate amount each network is estimated to receive from every subscriber's monthly bill. Visitors to the site can click to vote for the networks that they no longer want to purchase.  After voting, the site then calculates what their cable bill should be based on the networks he or she has elected to keep. Visitors to the site can also watch an amusing new online video, "Tad's Bundling Bummer," about a high school student who tries to sell magazine subscriptions in a bundle despite the customer's insistence that she only wants one magazine.


"With this fun and revealing new tool, consumers will see for themselves just how much they pay each and every month for networks they do not want. The cable industry is doing everything they can to keep this cozy little secret from its customers, and we hope this website will help raise national awareness for Cable Choice. Why should families have to subsidize MTV, FX or Spike if they find the content harmful or inappropriate? And why should those who do not like sports be forced to pay over $80 a year for half a dozen and often even more national, regional or league-specific sports networks? Consumers are paying for what they do not want, watch or need; and it is time for this to change," said PTC President Tim Winter.


"The cable industry has continued to push its anti-competitive, anti-consumer, anti-family practices, and its customers are the ones left to foot the bill. Six mega-conglomerates pretty much rule the expanded basic cable world and our new site illustrates just how consolidated the ownership of cable networks has become. Big programmers and big cable companies continue to work together to keep the industry non-competitive and their prize has been the ability to increase the average cable bill at multiple times the annual inflation rate.


"This is the first tool that cuts through the cable industry's rhetoric and demonstrates clearly how subscribers are being fleeced. No doubt the industry will open its checkbook to do anything it can to continue its unsavory practice. We urge every cable consumer to visit this website and give it a try. Your vote will help educate the public and tell cable operators, cable programmers, and our public servants that bringing consumer choice to cable must happen," said Winter.


HowCableShouldBe.com was created by the PTC to support its Cable Choice initiative. Visit www.HowCableShouldBe.com to see how much your cable bill should be.


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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