Spokesman Cut Off From Describing the Sexually Graphic and
Violent Shows Brinker Sponsors at Shareholder Meeting Today
DALLAS (November 1, 2007) – A Parents
Television Council™ spokesperson implored Brinker
International to reconsider its sponsorship of sexually
graphic and violent television content on programs such as
and Flavor of Love,
but was cut off from giving a full statement after
describing only one program that Brinker sponsors at the
company’s annual shareholders meeting today.
“Brinker International has shown cowardly and
hypocritical behavior today. It sponsors graphic material
that’s pumped into our homes, and yet it refuses to hear
descriptions of what it has sponsored in its own
shareholders meeting. Companies are responsible for the
television programs they sponsor and are to be held
accountable. There is no excuse for silencing the truth,”
said PTC President Tim Winter.
from PTC Director of Advertiser Programs Glen Erickson’s
statement at the meeting today follow:
“The reason I’m here today is because Brinker
International consistently advertises on programming that
contains graphic violence, excessive sexual content and
“Brinker International has always been known
for its corporate social responsibility by being a part of
the communities that it serves. Through charitable support,
community outreach and volunteerism, Brinker and its brands
have continually been at the helm of improving the quality
of life for others.
“In keeping with the spirit of building
strong communities, we commend Brinker International, Inc.
for its support in sponsoring such family friendly shows as
1 vs. 100,
Deal or No Deal,
and Are You Smarter than
a 5th Grader? While the latter shows
embrace family values that keep communities viable and
strong, we implore Brinker’s brand, Chili’s, to reconsider
its sponsorship of Dirt,
and Flavor of Love.
“These shows consistently contain coarse and
inappropriate language, along with gratuitous sex and
violence and are in direct opposition to Brinker
International’s philosophy of building strong communities.
“One episode of
by Chili’s, begins with a graphic sex scene. A male
character is seen on top of a female character and he is
thrusting into her. The female character stated, ‘…you are
so passionate, I was about to cum.’ She then reaches down
and grabs the male character’s genitals. Later in this same
episode, a male and female character are shown undressed.
The male character thrusts the female character from
behind. The female character gasps as the couple copulate
while watching a sex tape.”
point, Mr. Erickson was cut off from delivering the rest of
his remarks. The rest of his intended remarks follow:
“Chili’s also supported an episode of
where pedophilia is implied when several photos of young
boys with their shirts off are found in the basement of a
lead male character.
“And lastly, Chili’s sponsored
Flavor of Love.
On this particular episode, a female contestant bends over
in front of the show’s lead male character, and he presses
his crotch against her rear. The two are seen grinding.
The show’s lead male character then grabs the female
contestant’s rear and pulls her against him, while their
crotches are rubbing together.
“Mr. Brooks, for the protection of our
children and in the spirit of fostering strong communities,
we ask that you take control of your companies advertising
dollars and redirect them to responsible programming.
“The PTC would welcome the opportunity to
work with Chili’s in finding alternative programming. Will
Brinker work with the PTC?”