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Press Release

November 1, 2007

Brinker International Shows Cowardice By Refusing to Hear Descriptions of TV Programs it Sponsors

PTC Spokesman Cut Off From Describing the Sexually Graphic and Violent Shows Brinker Sponsors at Shareholder Meeting Today


DALLAS (November 1, 2007) – A Parents Television Council™ spokesperson implored Brinker International to reconsider its sponsorship of sexually graphic and violent television content on programs such as Dirt, Desperate Housewives and Flavor of Love, but was cut off from giving a full statement after describing only one program that Brinker sponsors at the company’s annual shareholders meeting today. 


“Brinker International has shown cowardly and hypocritical behavior today.  It sponsors graphic material that’s pumped into our homes, and yet it refuses to hear descriptions of what it has sponsored in its own shareholders meeting.  Companies are responsible for the television programs they sponsor and are to be held accountable.  There is no excuse for silencing the truth,” said PTC President Tim Winter.


Excerpts from PTC Director of Advertiser Programs Glen Erickson’s statement at the meeting today follow:


“The reason I’m here today is because Brinker International consistently advertises on programming that contains graphic violence, excessive sexual content and rough language.


“Brinker International has always been known for its corporate social responsibility by being a part of the communities that it serves.  Through charitable support, community outreach and volunteerism, Brinker and its brands have continually been at the helm of improving the quality of life for others.  


“In keeping with the spirit of building strong communities, we commend Brinker International, Inc. for its support in sponsoring such family friendly shows as 1 vs. 100, Deal or No Deal, and Are You Smarter than a 5th Grader?  While the latter shows embrace family values that keep communities viable and strong, we implore Brinker’s brand, Chili’s, to reconsider its sponsorship of Dirt, Desperate Housewives, and Flavor of Love.  


“These shows consistently contain coarse and inappropriate language, along with gratuitous sex and violence and are in direct opposition to Brinker International’s philosophy of building strong communities.


“One episode of Dirt, sponsored by Chili’s, begins with a graphic sex scene.  A male character is seen on top of a female character and he is thrusting into her.  The female character stated, ‘…you are so passionate, I was about to cum.’  She then reaches down and grabs the male character’s genitals.  Later in this same episode, a male and female character are shown undressed.  The male character thrusts the female character from behind.  The female character gasps as the couple copulate while watching a sex tape.”


At this point, Mr. Erickson was cut off from delivering the rest of his remarks.  The rest of his intended remarks follow:


“Chili’s also supported an episode of Desperate Housewives, where pedophilia is implied when several photos of young boys with their shirts off are found in the basement of a lead male character.


“And lastly, Chili’s sponsored Flavor of Love.  On this particular episode, a female contestant bends over in front of the show’s lead male character, and he presses his crotch against her rear.  The two are seen grinding.  The show’s lead male character then grabs the female contestant’s rear and pulls her against him, while their crotches are rubbing together.


“Mr. Brooks, for the protection of our children and in the spirit of fostering strong communities, we ask that you take control of your companies advertising dollars and redirect them to responsible programming.


“The PTC would welcome the opportunity to work with Chili’s in finding alternative programming.  Will Brinker work with the PTC?”


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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