“You may recall that the PTC attended the
2006 shareholder meeting to alert Clorox that it had strayed
from its commitment to support family-friendly programming.
I am pleased to report that since last year’s meeting,
Clorox has consistently avoided advertising on programming
that contains graphic violence, excessive sexual content and
foul language, and we want to congratulate your
organization.
“The PTC monitors television content from all
the major broadcast networks as well as original basic cable
programming. Our analysts just recently released its
rankings of best and worst advertisers with Clorox scoring
in the top 25, compared to number 108 last year.
Advertising in such family-friendly shows as Are You
Smarter Than a Fifth Grader, Deal or No Deal, and
Extreme Makeover have placed Clorox in an exclusive
group of content sensitive advertisers.
“Clorox clearly understands what it means to
be a good corporate citizen and the importance of adhering
to a set of media guidelines for their advertising messages.
“On behalf of our 1.2 million members, I’d
like to encourage Clorox to keep up the good work and to
continue to offer leadership in making wise media choices.
“Thank you Chairman Knauss and the entire
Clorox management team for promoting family-friendly
programming with your advertising dollars.”
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