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Press Release

November 8, 2007

PTC Praises Clorox for Responsible Advertising Practices

Clorox Increases Ads on Family-Friendly TV Programs


OAKLAND, Calif. (November 14, 2007) - The Parents Television Council™ praised Clorox for its commitment to advertising on more family-friendly programs.  At the Clorox shareholders meeting today, PTC Silicon Valley Chapter Director Chris Minor gave the following statement:


“You may recall that the PTC attended the 2006 shareholder meeting to alert Clorox that it had strayed from its commitment to support family-friendly programming.  I am pleased to report that since last year’s meeting, Clorox has consistently avoided advertising on programming that contains graphic violence, excessive sexual content and foul language, and we want to congratulate your organization.


“The PTC monitors television content from all the major broadcast networks as well as original basic cable programming.  Our analysts just recently released its rankings of best and worst advertisers with Clorox scoring in the top 25, compared to number 108 last year.  Advertising in such family-friendly shows as Are You Smarter Than a Fifth Grader, Deal or No Deal, and Extreme Makeover have placed Clorox in an exclusive group of content sensitive advertisers. 


“Clorox clearly understands what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for their advertising messages.


“On behalf of our 1.2 million members, I’d like to encourage Clorox to keep up the good work and to continue to offer leadership in making wise media choices.


“Thank you Chairman Knauss and the entire Clorox management team for promoting family-friendly programming with your advertising dollars.”

To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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