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Press Release

FOR IMMEDIATE RELEASE
November 16, 2007


PTC Congratulates the Campbell Soup Company for Supporting Family-Friendly Television

 

PARIS, Texas (November 15, 2007) – The Parents Television Council™ congratulated the Campbell Soup Company because the company “consistently avoids advertising on programming that contains graphic violence, excessive sexual content and foul language,” said PTC Director of Advertiser Programs Glen Erickson at the company’s annual shareholders meeting today.

 

Mr. Erickson continued, “The Parents Television Council observes television content from all the major broadcast networks as well as original basic cable programming.  Our analysts just recently released its rankings of best and worst advertisers with Campbell Soup scoring number thirty.  Advertising in such family-friendly shows as 1, Extreme Makeover: Home Edition, and 7th Heaven have placed Campbell Soup in an exclusive group of content-sensitive advertisers.

 

“The Campbell Soup Company clearly understands what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for its advertising messages, which is why we would like to present you with the PTC Seal of Approval for the second time.

 

“On behalf of our 1.2 million members, I’d like to encourage the Campbell Soup Company to keep up the good work and to continue to offer leadership in making wise media choices.  Thank you Chairman Golub and the entire Campbell Soup management team for what we see as an over-arching commitment to family-quality entertainment.  It would be my pleasure to present this award to you after the meeting.”

 

To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

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