“Mr. Chairman, we are concerned with
Pfizer and its Viagra brand placement in broadcast
and basic cable television.
“Pfizer has helped countless
individuals and families live healthier, happier
lives and for that we salute you and look forward to
future innovations, but I ask today, on behalf of
our 1.2 million members, to please be discreet in
scheduling your ‘Viva Viagra’ campaign ads on
“I’m sure you’ll agree that parents
need to monitor and control what their children are
watching but your commercial advertising offers no
indication as to where these spots will suddenly
appear. Moreover, because of the sheer volume of
advertising weight that Pfizer supports this
particular brand with, it is virtually impossible
for a parent to identify what shows will have kid
safe commercials. Recently, your ads have appeared
and during shows on family-targeted networks such as
TV Land and Discovery Channel.
We understand that you are targeting men with your
message but please appreciate that children are
watching these programs as well.
“We receive e-mails, letters and
phone calls on nearly a daily basis asking the PTC
to address their concerns with you. Parents are
feeling powerless and find themselves addressing
personal parenting issues at a time and place that
seem to be dictated by these ED ads.
“Your spots when viewed by children
are at least confusing, if not upsetting and
embarrassing, to all family members trying to watch
“We are pleading with you to
demonstrate some level of discretion as to where
these ads are airing and understand that children
After the meeting, Pfizer executives
agreed to meet with the PTC in May.