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Press Release

May 19, 2008

Limited Brands Silences Shareholder Speech

Company Sequesters PTC Representative in a Room and Denies Permission to Speak


COLUMBUS, Ohio (May 19, 2008) – At today’s Limited Brands shareholders meeting, a Parents Television Council™ representative was sequestered from the other shareholders in a separate room and was not permitted to speak during the meeting.  Other shareholders in the general, public meeting room were permitted to ask questions.  The PTC intended to request that Victoria’s Secret ads be limited to airing during certain hours on television when they will not be as easily seen by millions of children.  Parents regularly contact the PTC to express their concerns over racy and revealing Victoria’s Secret ads that have been airing during primetime broadcast hours.  The PTC is now investigating its options given this blatant – and what appears to be intentional – disregard for shareholder rights.


The following are excerpts from the statement that PTC Director of Corporate Relations Glen Erickson intended to deliver at the meeting:


“Mr. Chairman, we are concerned with Limited Brands and its Victoria’s Secret brand placement in broadcast and basic cable television.  Giving back has long been a tradition of Limited Brands.  As you know, Founder Les Wexner urged Limited Brands to support community programs that focus on empowering women, nurturing and mentoring children and improving education and for that we thank you, but I ask today, on behalf of our 1.2 million members, to please be discreet in scheduling your Victoria’s Secret ads on television.


“I’m sure you’ll agree that parents need to monitor and control what their children are watching but your commercial advertising offers no indication as to where these spots will suddenly appear.  Moreover, because of the sheer volume of advertising weight that Limited Brands supports Victoria’s Secret with, it is virtually impossible for a parent to identify what shows will have kid safe commercials.


“These ads are creeping into family viewing hours and programs.  We regularly receive e-mails, letters and phone calls asking the PTC to address their concerns with you.  Parents are feeling powerless and find themselves addressing personal parenting issues at a time and place that seem to be dictated by these revealing ads.  Your spots when viewed by children are at least confusing if not upsetting and embarrassing to all family members trying to watch TV together.


“We are pleading with you to demonstrate some level of discretion as to where these ads are airing and understand that children are watching.  We want to work with you and find an accommodation that all concerned parties can agree to.”


A copy of this statement will be sent to Limited Brands.


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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