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Press Release

June 16, 2008

PTC Efforts Cleaned Up TV’s “Dirt”

Over 50 Major Advertisers Contacted by the PTC Pulled Sponsorships of the Show


LOS ANGELES (June 16, 2008) - The Parents Television Council™ celebrated the cancellation of “Dirt,” the FX cable network’s tabloid drama.  The PTC pointed to its Advertiser Accountability campaign as a factor which may have contributed to the program being cancelled.


While “Dirt” was being broadcast, PTC was ceaseless in its efforts to warn advertisers about the content and to urge them to protect their corporate image by avoiding the show.  Over 50 major advertisers made the responsible decision to remove their financial support for the offensive content of “Dirt” via their advertising dollars.


“If advertising dollars won’t support a particular television show, then the network must either edit the show in a way that appeases the advertisers, or else the network must cancel the program entirely.  We heard from a number of companies who decided to stop sponsoring the show after being contacted by us.  We believe that our efforts clearly had an effect on ‘Dirt’ being cancelled,” said PTC President Tim Winter. 


“Today the PTC’s 1.3 million members applaud those advertisers who pulled their sponsorships of ‘Dirt’ for their responsible behavior.  Responsible advertising is good business.  An advertiser’s corporate values are reflected by the content of programs they sponsor, and many companies are clearly starting to realize that.”


“Dirt” repeatedly showed several characters masturbating, engaging in sex and indulging in sexual fetishes.  Other storylines involved a child-molesting minister and a gangster who decapitates a foe and keeps his head pickled in a jar. 


Now millions of families will no longer be forced to subsidize FX’s wallow in the ‘Dirt’ through their cable fees.  Consumers who do want such graphic material can do so via premium subscription cable networks and on pay-per-view.  We renew our call on the cable industry to provide consumers with the ability to choose and pay for only the networks they want, so that millions of families do not have to subsidize channels like FX,” Winter concluded.


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.



The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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