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Press Release

February 10, 2009

CW Uses Jonas Bros. to Push Graphic Material at Kids


LOS ANGELES (February 10, 2009) – The Parents Television Council chided the CW Network for using the pop-sensation Jonas Brothers to attract teen and pre-teen viewers to the channel’s shows, such as “90210” and “Privileged.”  The Jonas Brothers will “host” episodes of these two CW programs this evening, from 8:00-10:00 pm ET/PT.


Both of the shows the Jonas Brothers will be “hosting” have recently contained offensive sexual content involving teens. 


-        In addition to the premiere episode, which implied an oral sex scene between children, “90210” currently features an ongoing storyline about a promiscuous (and now pregnant) teenage drug addict.  The show has also shown a young couple who, with the connivance of the girl’s grandmother, planned to lose their virginity together in the grandmother’s summer home. 


-        “Privileged” has included scenes of a teenage girl and her “Big Sister”-style mentor watching pornographic movies together; when the mentor attempted to dissuade the teen from having premarital sex, the teen upbraided her for being controlling and out-of-touch.


“The Jonas Brothers have established themselves as superb role models for children; and their clean, family-friendly image has created a bond of trust with millions of parents.  But that bond is now being crassly exploited by the CW Network to lure unsuspecting teens and pre-teens to the network’s sex-soaked fare,” said PTC President Tim Winter.


“The CW Network’s actions are deplorable, though hardly surprising, given their overt attempts to market age-inappropriate material directly to children.  We are calling on parents to be acutely aware of CW’s ‘snake in the grass.’  And we are calling on our public servants at the FCC and FTC to evaluate whether the CW Network’s marketing practices violate their public interest obligations as a broadcaster,” Winter concluded.


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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