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Press Release

February 25 2009

PTC Calls on All TV Networks to Reconsider Airing AshleyMadison.com Ads


LOS ANGELES (February 25, 2009) – The Parents Television Council™ warned all broadcast networks across the country not to air advertising from AshleyMadison.com, a dating service for married people looking to cheat on their spouses.  AshleyMadison.com claims that it is not targeting children with its ad, yet the company was able to purchase advertising on KPRC-TV, the Houston NBC affiliate, during the Super Bowl.  The NFL turned down the same ad when AshleyMadison.com attempted to purchase a national spot during the game.


“Broadcasters are granted a license to use the public airwaves for free, in exchange for serving the public interest.  That public interest obligation does not cease during commercial breaks.  We ask, how does advertising a marital infidelity service serve the public interest?  A poor advertising market should not affect broadcasters’ standards,” said PTC President Tim Winter.


“The company is outright lying by claiming that they are not targeting children with its ad.  If they weren’t, then they would not have purchased time during the Super Bowl, which is the most-watched program by families every year.  The primary reason for advertising during the Super Bowl is to get the widest possible audience.


“We are calling all local and national broadcasters – radio and TV stations alike – to carefully consider whether these advertisements run afoul of the spirit and the letter of their broadcast licenses.  We are calling on the cable networks to carefully consider when, or even whether, to air these advertisements.  And we are encouraging our members and other concerned citizens to speak out to all broadcasters in their communities about this issue.” 


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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