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Press Release

February 25, 2009

PTC Asks Apple to Change TV Ad Sponsorships


LOS ANGELES (February 25, 2009) – The Parents Television Council™ called on Apple at its annual Shareholders meeting to reevaluate its TV media buys.  Apple has recently sponsored episodes of Family Guy, Gossip Girl, and Two and a Half Men, among others, which are deemed inappropriate for children by the PTC Family Guide TV rating system.


“It’s imperative that companies such as Apple take their media buys seriously – the company’s ads sponsor some of the filthiest TV shows that air in the earliest hours of primetime when children are more likely to be in the viewing audience.  Companies who buy TV advertising play an important role in keeping family-friendly TV shows on the air, and we encourage Apple to reevaluate its current ad buys,” said PTC President Tim Winter.


Caroline Fyffe, the PTC Central Valley Chapter Director, spoke during the Shareholders meeting today.


“Sponsored by Apple, Two and a Half Men has presented content that includes: a lengthy scene of a stripper wearing nothing but a small bikini grinding on Alan, a main character on the show.  During the lap dance she is seen jiggling both her breast and slapping her behind in Alan’s face.  She’s seen lying on her stomach on top of Alan’s lap.  While this is going on Alan is in the background with comments such as ‘Come on, hop on pop,’ and ‘Ooooh, yes, yes, yes,’ implying that he has had an orgasm by looking at his pants and saying he’d catch up with his brother later.  Is this what you’d consider good, family entertainment?

Fyffe continued, “Another episode sponsored by Apple included: repeated sexual conversations between Charlie and his friend Alan.  Charlie complains about his boring romantic life and Alan says, ‘You know, it's possible, you might enjoy your dates more if you went out with women who are capable of using their head as something other than a place to rest their ankles.’  This implies that Charlie uses women solely for sexual encounters.’  


“Mr. Chairman, your own website states ‘Apple is committed to ensuring the highest standards of social responsibility in everything we do.’


“A study by the RAND Corporation found that, ‘adolescents with a high level of exposure to television shows with sexual content are twice as likely to get pregnant or impregnate someone as those who saw fewer programs of this kind over a period of three years.’


“I am pleading with you on behalf of millions of Americans to bring your high standards to your advertising practices.  I hope you will accept my invitation today to work with the Parents Television Council to find programming alternatives that will meet your media goals.  My question to you, Mr. Chairman, is does the board of directors know the content of the programs they sponsor, and if yes, how does that correlate with Apple’s commitment to ensuring the highest standards of social responsibility in everything they do?”


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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