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Press Release

June 2, 2009

Explicit MTV Movie Awards Proves Need for Cable Choice

MTV Knowingly Subjected the Audience to Explicit Content


LOS ANGELES (June 2, 2009) – The Parents Television Council™ President cited Sunday’s explicit MTV Movie Awards Show as a perfect example of why consumers should be able to choose and pay for only the cable networks they want, rather than being forced to pay for unwanted bundles of programming.


During the MTV award show, Actor Sacha Baron Cohen was lowered from the ceiling to present an award and landed head first in rapper Eminem’s lap with his bare buttocks in the rapper’s face – exposing cable viewers to this sight during the live show.  It was reported that this was a scripted stunt, meaning that MTV knew about this before it aired.  In addition, viewers were exposed to blurred nudity from Host Andy Samberg and bleeped profanity from a number of actors and presenters during the show, including a new “WTF” Award which, as the award presenter pointed out, stands for “What The [bleeped F***]”.  The rating for this show was TV-14 (DLSV), meaning that MTV believes this content to be appropriate for a 14-year-old.


“Most parents disapprove of the content on MTV, and rightly so.  What happened this weekend at the MTV Movie Awards, was, sadly, all-too typical.  Yet MTV survives because those same parents who don’t want their children exposed to MTV’s noxious content are forced to subsidize it as part of product bundle on their monthly cable bill,” said PTC President Tim Winter.


“By our estimates, every cable subscriber in America pays about 80 cents per month for MTV, whether they want the network or not.  And while 80 cents may not sound like much money, just do the math: 80 cents per month times 12 months per year times 96 million cable homes equals about a billion dollars per year, every year.


“Consumers should demand a refund from their cable companies for the networks they don’t want but are forced to pay for in order to get the handful of networks that they do want.  We should not have to underwrite cable networks like MTV to the tune of a billion dollars per year,” concluded Winter.


To learn more about PTC’s Cable Choice Campaign, visit: www.HowCableShouldBe.com.


Worst on Cable TV: 2009 MTV Movie Awards on MTV


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.




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