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Press Release

September 21, 2010


PTC Activists Contacting CBS Affiliates, Local Advertisers Over “$#*! My Dad Says”


LOS ANGELES (September 21, 2010) – The Parents Television Council™ continued its campaign against a new CBS program that includes profanity within its title. The program is entitled “$#*! My Dad Says” and is scheduled to premiere on Thursday, September 23rd at 8:30 pm ET/PT (7:30 pm CT/MT). The PTC has contacted over 300 potential advertisers, urging them to steer clear of the show unless they wish to associate their hard earned brands with excrement. Now, PTC grassroots activists across the country are taking their concerns directly to their local CBS affiliates and each affiliate’s local advertisers.


“The Parents Television Council has heard back from more than 100 of the national advertisers we contacted last month. None of them – not a single advertiser – said they would sponsor a television program that makes reference to excrement in the program’s title. The PTC’s outreach will now shift from the national stage to the local affiliate level,” said PTC President Tim Winter.


“Our grassroots volunteers are reaching out to local CBS affiliates in their respective communities. PTC members across the nation are also being asked to help by logging the names of local advertisers. Those local companies will then be challenged publicly to defend their decision to underwrite the delivery of excrement into their customers’ living rooms. 


“Media reports suggest that the program itself will not contain problematic content or harsh language, so it begs the question of why CBS is insisting on keeping a four-letter word in the title. They aren’t fooling anyone by relying on a thin veil of symbols. And the network’s designated panacea for indecency – the v-chip – does nothing to block the program’s title, nor does it provide a filter for its ubiquitous promotion. The network’s decision to use the ‘s-word’ in the title brings new light to their legal challenges demanding the right to air ‘fleeting’ profanity at any time of the day. The title of this show is the very opposite of fleeting.

“Americans, the real owners of the public airwaves, deserve and expect better from CBS. We will not rest until the voices of citizens concerned about the rise of profanity on TV are heard,” Winter concluded.


To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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