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Press Release

October 12, 2010


PTC Applauds Procter & Gamble for Responsible Advertising


LOS ANGELES (October 12, 2010) – The Parents Television Council™ applauded Procter & Gamble today for consistently avoiding advertising on programs which contain graphic violence, excessive sexual content or foul language. The PTC spoke at the P&G shareholders meeting and the following remarks were delivered by PTC’s Director of Corporate Relations Glen Erickson: 


“I am here today because the Procter & Gamble Company consistently avoids advertising on programming that contains graphic violence, excessive sexual content and foul language, and I would like to congratulate your organization. 


“The Parents Television Council monitors television content from all the major broadcast networks as well as original basic cable programming. Procter & Gamble has been advertising in such  family friendly shows as ‘Biggest Loser,’ ‘Extreme Make Over: Home Edition’ and ‘Dancing with the Stars’ placing Procter & Gamble in an exclusive group of content sensitive advertisers.  As the world’s largest advertiser, P&G has embraced their unique stewardship role and has set a new standard for other advertisers to follow. 


“Procter & Gamble has recently partnered with Walmart in producing its own films such as ‘Secrets of the Mountain’ and ‘The Jensen Project.’ Both properties performed well, underscoring audience appetites for high quality family programming. 


“Procter & Gamble clearly understands what it means to be a good corporate citizen and the importance of adhering to a set of media guidelines for their advertising messages. On behalf of our 1.3 million members, I’d like to encourage Procter & Gamble to keep up the good work and to continue to offer leadership in making wise media choices.


“Thank you Chairman McDonald and the entire Procter & Gamble management team for promoting family-friendly programming with your advertising dollars,” concluded Erickson.



To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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