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Press Release

January 21, 2011


PTC Applauds Taco Bell for Pulling Ads from MTV's Racy "Skins"

PTC also Praises General Motors

LOS ANGELES (January 21, 2010) – The Parents Television Council ™ joined with families and parents to thank Taco Bell for pulling advertisements from MTV’s new show, “Skins.” Following a PTC take action alert asking members to contact Taco Bell about sponsoring the program, the company asserted that the racy content was not in line with its brand.

The PTC also praised General Motors for its swift response after our members contacted GM about two Chevy Volt advertisements which aired during “Skins.”

“PTC applauds Taco Bell for pulling its ad dollars away from the extremely graphic content on MTV’s ‘Skins.’ We express our thanks o n behalf of countless families, especially those who contacted Taco Bell directly with their concerns ,” PTC President Tim Winter said.

“PTC also thanks General Motors for swiftly responding to PTC members’ concerns about Chevy Volt advertisements. GM told PTC that ‘Skins’ was on its ‘do not buy’ list on MTV, and that MTV admitted placing the Chevy commercial on ‘Skins’ in error. GM also stated that MTV had apologized for its error.

“Every single advertiser who sponsored the premiere episode of ‘Skins’ is not only endorsing, but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content. The following companies and brand names can rest assured that they will be hearing from PTC about their decision to sponsor the program: Schick Hydro, H&R Block, L’Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum. We sincerely hope these advertisers will agree that the content in ‘Skins’ is harmful to their corporate image,” Winter concluded.


To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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