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Press Release

FOR IMMEDIATE RELEASE
January 22, 2011


 

PTC Thanks Wrigley for Suspending “Skins” Ads



LOS ANGELES (January 22, 2010) – The Parents Television Council™ offered its thanks to Wrigley for its decision to discontinue advertising on MTV’s “Skins.” The Los Angeles Times reported via Show Tracker that that the company suspended “Skins” advertisements to avoid endorsing content that could offend consumers. Advertisements for Extra and Orbit chewing gum appeared on the premiere episode.

“We applaud Wrigley for making the responsible decision to separate its brand from a show that glorifies teen sex, teen drug use and teen alcohol abuse. At the end of the day, it is the flow of advertising dollars – or lack thereof – that decides which programs are delivered into the nation’s living rooms, and we thank Wrigley for making a socially responsible decision,” said PTC President Tim Winter.

“Today, our members began contacting Subway asking them to defend sponsoring the baseless content on ‘Skins’ that is being marketed directly to children. We will also be contacting Schick Hydro, H&R Block, L’Oreal, and Foot Locker to ask them to join Wrigley, Taco Bell and General Motors in halting their sponsorship of such extreme content,” Winter concluded.

 

To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

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