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Press Release

FOR IMMEDIATE RELEASE
January 25, 2011


 

PTC Commends Advertisers Absent from Second “Skins” Episode
Urges Red Bull and Zeno Hot Spot to Steer Clear of the Dangerous Content  


 

LOS ANGELES (January 25, 2010) – The Parents Television Council ™ thanked Foot Locker, L’Oreal , Schick, and Subway for halting their sponsorship of the extreme content on “Skins” after they did not appear on the second episode of the show. None of the eight sponsors PTC called out for advertising during the premiere of “Skins” appeared in the second airing of the program.

“ We extend our thanks to Foot Locker, L’Oreal , Schick, and Subway for heeding our call to cease underwriting the dangerous content on MTV’s ‘Skins.’ Of the eight advertisers we called out publicly after the premiere, none of them appeared in the second episode. Our sincere hope is that no advertiser would willingly sponsor a program that glorifies teen drug and alcohol abuse, in addition to sexual content involving minors that could actually be illegal,” said PTC President Tim Winter.

“The advertiser line-up for the second episode mostly contained promos for other MTV and Viacom programming along with movies that carried either R or PG-13 ratings. However, our members and other concerned parents will not stop contacting companies that e ndorse underage alcohol and drug abuse . Red Bull and Zeno Hot Spot are the next two that will be asked to defend their sponsorship of the graphic content on ‘Skins,’” Winter concluded.


 

To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

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