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Press Release

February 16, 2011


PTC Takes Clearasil to Task for Continuing to Sponsor Graphic Content on MTV’s “Skins”

Members Contacting Managers for Other Reckitt Benckiser Brands in Protest

LOS ANGELES (February 16, 2011) – The Parents Television Council™ is calling on its members and other concerned citizens to contact Clearasil’s parent company Reckitt Benckiser. After Clearasil’s sponsorship of this week’s episode of MTV’s “Skins,” members were asked to contact numerous Reckitt Benckiser brand managers and raise red flags about the disturbing content their parent company is endorsing with its ad dollars. PTC also issued a reminder to families that there are product alternatives to Reckitt Benckiser brands such as Lysol or Woolite.

“Every responsible corporate advertiser has reconsidered its sponsorship of the non-stop orgy of teen sex, drugs, and alcohol that is MTV’s ‘Skins.’ But Reckitt Benckiser’s Clearasil brand has chosen not only to sponsor the program but to deepen its ties to the grossly irresponsible content,” said PTC President Tim Winter.

“In addition to handing its media dollars to MTV for ‘Skins,’ Clearasil touted a ‘public service announcement’ that appears to offer no real service to the public. Rather, it only directs viewers to MTV’s website and Clearasil’s own Facebook page - neither of which gave any information about how to deal with real-life consequences of drug and alcohol abuse that is so pervasive in the ‘Skins’ storyline.

“Clearasil’s actions smack of a desperate PR effort, hoping to put a positive spin on a disastrous corporate misstep. At the end of the day, the entire Reckitt Benckiser corporation – and all of its brands from Resolve stain remover to its French’s mustard brand – need to be held accountable for bringing this program into American homes. We urge parents across the country to consider competitive products that are more socially responsible than those marketed by Reckitt Benckiser.

“If moms can’t even trust the parent company that supplies Lysol and Woolite products, then they should find alternatives like Pine-Sol from Clorox or Tide from Procter & Gamble. Parents have choices when they shop and it’s our hope they’ll vote with their wallets and support family-friendly advertisers. We’ve heard from countless parents who are shocked at how far MTV is willing to go to foist harmful content on young viewers. It’s time for Reckitt Benckiser brand managers to answer to those same parents,” Winter concluded.


To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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