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Press Release

FOR IMMEDIATE RELEASE
September 20, 2011


 

PTC Calls Out Chrysler/Dodge and Unilever for Sponsoring “The Playboy Club” on NBC 

 

LOS ANGELES (September 20, 2011) – Following the premiere of NBC’s “The Playboy Club,” the Parents Television Council® is calling on its members and other concerned citizens to hold Unilever  and Chrysler/Dodge publicly accountable for supporting the broadcast. Unilever brands that were advertised during the show include Hellmann’s Mayonnaise and P.F. Chang’s Home Menu. Members are being asked to call, send letters and, in the case of Chrysler/Dodge, make personal visits to dealerships.

While members are contacting those companies, the Parents Television Council is reaching out to every company that helped underwrite the show. Prior to the premiere, PTC issued a preemptive letter to potential advertisers asking them not to support the glorification of the Playboy brand and the objectification of women. 


The ratings for ‘The Playboy Club’ speak for themselves. Clearly, Americans aren’t interested in tuning in to a show that amounts to little more than a chauvinistic advertisement for the Playboy brand. Advertisers should take a cue from viewers and find something else to support,” said PTC President Tim Winter.

Every single company that sponsored the premiere episode of ‘The Playboy Club’ is complicit in the act of mainstreaming pornography. With Playboy spelled out blatantly in the show title, no advertiser can claim to be surprised.

 

“PTC is contacting each advertiser to ask them to state for the record whether they plan to continue to underwrite this content with their advertising dollars. Unilever and Chrysler/Dodge dealerships can expect to hear directly from PTC members and other concerned citizens. There is no reason for any advertiser to associate its brand with a program that exploits and degrades women. 

 

“Each advertiser is helping to make adults-only material available in virtually every living room in the country. Even worse, this show is putting a sickening, glamorous sheen on an adult entertainment industry that destroys countless marriages and families. All brands appearing on future episodes of the show, regardless of how cheap the ad spots get, can rest assured they will hear from PTC about their decision to sponsor the program,” concluded Winter.



To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

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