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Press Release

October 11, 2011


PTC Applauds Procter & Gamble for Commitment to Family-Friendly TV Programming 


CINCINATTI (October 11, 2011) – The Parents Television Council® attended the Procter & Gamble shareholder meeting today to thank the company for its commitment to sponsoring family-friendly TV programs with its ad buys. The PTC also thanked the company for its involvement in the production of television programming made specifically for a family audience. 

Dan Isett, director of public policy for the Parents Television Council, attended the meeting. The following are excerpts from the remarks he delivered:

“I am here today to applaud Procter & Gamble’s unwavering commitment to responsible corporate advertising standards. Over the years, Procter & Gamble has continuously sponsored family-friendly shows such as ‘Biggest Loser,’ ‘Extreme Makeover: Home Edition’ and ‘Dancing with the Stars.’

“As world’s the largest advertiser, such a commitment by P&G is an enormous undertaking. But it is also proof-positive that such a commitment is possible. Your leadership should be envied by corporations around the country and, indeed, around the world.

“Our appreciation today extends beyond just your family-friendly advertising policies. Thanks to P&G and your work with corporations like Walmart, you are helping to produce urgently-needed television programming for families, such as ‘A Walk in My Shoes,’ ‘Change of Plans,’ ‘Truth Be Told’ and ‘Who Is Simon Miller?’

“These family movies have effectively provided safe and sound entertainment to millions of American families. It is an honor and a pleasure to promote these programs to our members and to the public at large, and we pledge to continue doing so.

“On behalf of our 1.3 million members, we proudly commend you and we encourage you to continue to lead corporate America in such a positive direction.”

To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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