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Press Release

FOR IMMEDIATE RELEASE
November 14, 2011


 

PTC to NBC: Heed Grant Tinker, Don’t Alienate Families with Stern as “America’s Got Talent” Judge 

 

LOS ANGELES (November 14, 2011) – The Parents Television Council® urged NBC not to abandon and offend its family audience after reports surfaced that the network is considering shock-jock Howard Stern as a new “America’s Got Talent” judge.

“If the rumors are true that NBC is considering the addition of radio shock-jock Howard Stern to the ‘America’s Got Talent’ judges table, the result will be the alienation of millions of families, and with it the alienation of tens of millions of advertising dollars. Such a move smacks of desperation by the once-proud peacock network. Any short-term buzz from Stern’s shock value will result in a longer-term decline as families abandon the show for more suitable programming,” said PTC President Tim Winter.

“It has been 25 years since legendary network president Grant Tinker fired Howard Stern ‘not because he wasn’t funny but because he was disgusting.’ Tinker stood for principle and he understood what a network television audience wanted, and needed. His ‘first be best and then be first’ vision paved the way for NBC’s rise to success which lasted for many years.  

“Sadly, that vision is not shared at the network today. This is the network that deliberately chose to beam ‘The Playboy Club’ over the public airwaves into our living rooms and is now filing briefs at the Supreme Court to eliminate broadcast decency. NBC’s behavior is wholly alienating families and is leading it down a destructive path from a corporate standpoint, let alone the public interest standpoint.

“Bringing Stern to a program like ‘America’s Got Talent’ is decidedly a bad business decision. We hope the programming executives at NBC realize it before Stern has an opportunity to sucker-punch families who tune in for a talent show,” Winter concluded.

 
To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

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