LOS ANGELES (November
14, 2011) – The
Parents Television Council® urged NBC
not to abandon and offend its family audience after reports surfaced
that the network is considering shock-jock Howard Stern as a new
“America’s Got Talent” judge.
“If the rumors are true that NBC is considering
the addition of radio shock-jock Howard Stern to the ‘America’s Got
Talent’ judges table, the result will be the alienation of millions
of families, and with it the alienation of tens of millions of
advertising dollars. Such a move smacks of desperation by the
once-proud peacock network. Any short-term buzz from Stern’s shock
value will result in a longer-term decline as families abandon the
show for more suitable programming,” said PTC President Tim Winter.
“It has been 25 years since legendary network
president Grant Tinker fired Howard Stern ‘not because he wasn’t
because he was disgusting.’ Tinker stood for principle and he
understood what a network television audience wanted, and needed.
His ‘first be best and then be first’ vision paved the way for NBC’s
rise to success which lasted for many years.
“Sadly, that vision is not shared at the network today. This is the
network that deliberately chose to beam ‘The Playboy Club’ over the
public airwaves into our living rooms and is now filing briefs at
the Supreme Court to eliminate broadcast decency. NBC’s behavior is
wholly alienating families and is leading it down a destructive path
from a corporate standpoint, let alone the public interest
“Bringing Stern to a program like ‘America’s Got Talent’ is
decidedly a bad business decision. We hope the programming
executives at NBC realize it before Stern has an opportunity to
sucker-punch families who tune in for a talent show,” Winter
with a representative from
the Parents Television
Council, please contact
Megan Franko at (703)
859-5054 or Liz Krieger at
(703) 683-5004 ext. 120.