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Statement
FOR IMMEDIATE RELEASE
February 13, 2012
PTC Cautions Parents, Sponsors and Content Ratings
Board over MTV’s “I Just Want My Pants Back”
LOS ANGELES (February 13, 2012)
–The Parents Television Council® is waging an aggressive
campaign in response to MTV’s “I Just Want My Pants Back,” which
began airing on February 2. While the show is only rated TV-14,
content has already included the prelude to a sexual foursome and a
woman asking a man to insert his finger into her rectum during
intercourse. MTV’s head of programming, David Janollari, is on the
record
saying the network is targeting kids as young as 12 with the
content.
PTC is launching a broad communications effort, which includes
warning parents about the explicit content and asking the program’s
sponsors, including Dr. Pepper, T-Mobile and Toyota, if the show’s
content accurately reflects their corporate image. PTC has also
contacted the TV Parental Guidelines
Monitoring Board regarding the erroneous TV-14
rating.
“Once again MTV is taking HBO-style content and marketing it to a
Nickelodeon-age audience. The network programming executive is on
the record saying 12-year-olds are in his crosshairs. And the TV-14
content rating is intentionally misleading for parents and for
advertisers. The Parents Television Council will not sit silently
and allow this affront to go unchallenged,” said PTC President Tim
Winter.
“All of MTV’s advertisers, including Dr. Pepper, T-Mobile and
Toyota, will be asked if foursomes and a woman who tells her sexual
partner to ‘stick a finger in my a**’ are an accurate reflection of
their hard-earned corporate brands. Parents need to be warned about
MTV’s stated intention to target children as young as 12 with this
explicit material.
“If parents were able to unsubscribe to MTV, they would do so in
droves. But thanks to the cable cartel’s bundle, families who want
cable programming are forced to pay for MTV in order to receive
networks they do want. The PTC believes forced bundling of cable
programming is a violation of antitrust law and we are eagerly
watching a national class action antitrust lawsuit in the Ninth
Circuit Court of Appeals.
“We are also reaching out to the TV Parental Guidelines Monitoring
Board, asking for a review of the program’s content rating. To date,
the mystery Board has done next to nothing except cancel meetings
and avoid any possible public awareness of its existence. It is high
time that the American public receive some level of accountability
from those who assign routinely inaccurate content ratings,” Winter
concluded.
To speak
with a representative from
the Parents Television
Council, please contact
Megan Franko at (703)
859-5054 or Liz Krieger at
(703) 683-5004 ext. 120.
The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.
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