FIFTH ANNUAL ‘CROWN AWARD’ PRESENTED TO COCA-COLA FOR RESPONSIBLE ADVERTISING

Company Recognized by Crown Media Family Networks and the Parents Television Council for Leadership, Integrity, and Responsible Corporate Citizenship

Atlanta, Georgia – The Coca-Cola Company, the world’s largest beverage company, has been named the recipient of the fifth annual Crown Media Family Networks/Parents Television Council “Crown Award”, honoring companies that align with quality, family-friendly programming through responsible advertising. The award was presented to Annis Lyles, Vice President of Connections Planning and Investment, Coca-Cola North America, on behalf of the company, on Tuesday, February 7, 2011 at the Company’s Atlanta, Georgia headquarters. Ed Georger, Executive Vice President, Advertising Sales for Crown Media Family Networks and General Manager for Hallmark Movie Channel and Tim Winter, President, Parents Television Council (PTC) were on hand to bestow the honor, which recognizes Coca-Cola’s ongoing support of and commitment to wholesome television programming that is appropriate for a broad family audience.

Crown Media Family Networks, a leader in family-friendly programming, and the PTC, the nation's most influential advocacy organization protecting children against inappropriate and excessive portrayals of sex, violence and profanity in television entertainment, partnered to create this award in 2007.  The award is bestowed annually to an advertiser who exhibits extraordinary leadership, integrity and responsible corporate citizenship.

“Coca-Cola is a long-standing and highly valued advertising partner that has demonstrated an unwavering dedication to quality entertainment all members of the family can enjoy,” said Crown Media Family Networks President and CEO, Bill Abbott.  "On behalf of Crown Media Family Networks, I am delighted to present them with the 2012 Crown Award, which honors their ongoing commitment to trusted, responsible programming. We look forward to continuing our collaboration with Coca-Cola for many years to come.”

From left: Ed Georger, Executive Vice President, Advertising Sales, Crown Media Family Networks and General Manager, Hallmark Movie Channel; Annis Lyles, Vice President of Connections Planning and Investment, Coca-Cola North America; Tim Winter, President, Parents Television Council

“The Parents Television Council is proud to help honor Coca-Cola with this well-deserved award. The company has consistently earned a spot on our best advertisers list by sponsoring programs the whole family can watch together, including America’s Funniest Home Videos and American Idol on broadcast TV. In partnership with Hallmark, one of the most reliable providers of quality family programming today, we extend our hearty thanks – and our congratulations – to Coca-Cola for adopting responsible TV advertising practices and supporting programs that reflect its corporate values,” said PTC President Tim Winter.

“As a Company that offers refreshing sparkling and still brands designed to meet every consumer desire and need, The Coca-Cola Company is dedicated to creating and placing brand advertising that appeals to every audience,” said Annis Lyles, Vice President, Connections Planning and Investment, Coca-Cola North America. ”Receiving The Crown Award from Crown Media Family Networks and Parents Television Council is welcome recognition that our messages are connecting with consumers.”

Previous recipients of the Crown Award include Kraft, General Mills, Walmart, and Procter & Gamble.

About Parents Television Council

The Parents Television Council^® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members and 56 chapters across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

About Crown Media Family Networks

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to over 87 million subscribers in the U.S. and Hallmark Movie Channel in over 46 million homes. Hallmark Channel is the nation’s leading network in providing quality family programming with an ambitious slate of original TV movies and general entertainment, and is the home of The Martha Stewart Show and other lifestyle content. Hallmark Movie Channel is one of America’s fastest-growing cable networks and provides family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In addition, Crown Media Family Networks also includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

For more information, please visit www.HallmarkChannelPress.com

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