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February 23, 2012


PTC Calls on Apple to Commit to Family-Friendly TV Programming/No-Porn-App Policy

CUPERTINO (February 23, 2012) – The Parents Television Council® attended the Apple shareholder meeting today to ask the company to recommit itself to Steve Jobs’ pledge that Apple would not facilitate the distribution of adult-only material within its ecosystem. Gavin McKiernan, national grassroots director for the PTC, attended the meeting to deliver remarks on behalf of the PTC’s members. Apple CEO Tim Cook pledged that Apple would continue the Steve Jobs’ era policy.

Mr. McKiernan also asked for a commitment from the company to sponsor family-friendly TV programs with its ad buys. Over the past year, graphic episodes of Fox’s “Family Guy,” and “The Cleveland Show,” and CBS’ “Two and a Half Men,” among others, featured Apple advertisements, and Mr. Cook received the comments favorably. The PTC looks forward to continuing to work with Apple to build a strong relationship that will ultimately be family-friendly and serve Apple’s bottom-line.

The following are excerpts from Mr. McKiernan’s delivered remarks:

“First, I come before you today to praise Apple’s commitment to curb the distribution of adult-oriented material within its ecosystem. To his credit, Steve Jobs was a leader and visionary not only in creating amazing products, but in recognizing his company’s responsibility to help parents prevent children from accessing material that is inappropriate for them. In the post-Jobs era, is that a principle parents can count on Apple to continue?

“Out of the same concern for children, I must also alert you of your advertising practices. Apple has remained a constant sponsor to problematic shows such as Family Guy, Two and a Half Men, American Dad, The Cleveland Show, and Vampire Diaries; shows that consistently feature violence, graphic sexual content and foul language. In the past year your advertising dollars have helped scenes such as Peter firing a machine gun at the Amish on Family Guy and Alan giving his son a penis pump on Two and a Half Men into the homes of impressionable young minds.

“I am pleading with you on behalf of millions of Americans to bring the high standards you have for your Apple products to your advertising practices. I hope you will accept my invitation today to work with the Parents Television Council to find programming alternatives that will meet your media goals while maintaining the brand image that is so valuable to you and my fellow shareholders.”

To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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