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FOR IMMEDIATE RELEASE
June 5, 2012
PTC
Praises Disney for Enacting Junk Food Advertising Ban
LOS ANGELES (June 5, 2012) – The Parents Television Council® today
praised Disney for pro-actively banning all junk food ads on their
TV and radio broadcasts and on their web sites.
“The Parents Television Council applauds Disney for being the first
major media company to help protect children by restricting junk
food advertisements. Disney’s decision to put children’s health
ahead of corporate profit is bold and we hope others will follow
their lead,” said PTC president Tim Winter.
“There is no question that viewers, particularly young viewers, will
be influenced by the content of the advertisements they see on
television and Disney’s decision reflects an acceptance of their
corporate responsibility. However, it’s important to remember that
the power to influence behavior doesn’t cease when the commercial
ends and the program begins. While we hope the entire Disney
corporation will commit to more responsible program content across
all of its media outlets – beyond just its advertising standards –
we’re grateful for their bold step today to eliminate advertisements
that don’t promote the health and well-being of their audience,”
concluded Winter.
To speak
with a representative from
the Parents Television
Council, please contact
Megan Franko at (703)
859-5054 or Liz Krieger at
(703) 683-5004 ext. 120.
The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.
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