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FOR IMMEDIATE RELEASE

June 5, 2012


 

PTC Praises Disney for Enacting Junk Food Advertising Ban

LOS ANGELES (June 5, 2012) – The Parents Television Council® today praised Disney for pro-actively banning all junk food ads on their TV and radio broadcasts and on their web sites.

“The Parents Television Council applauds Disney for being the first major media company to help protect children by restricting junk food advertisements. Disney’s decision to put children’s health ahead of corporate profit is bold and we hope others will follow their lead,” said PTC president Tim Winter.

“There is no question that viewers, particularly young viewers, will be influenced by the content of the advertisements they see on television and Disney’s decision reflects an acceptance of their corporate responsibility. However, it’s important to remember that the power to influence behavior doesn’t cease when the commercial ends and the program begins. While we hope the entire Disney corporation will commit to more responsible program content across all of its media outlets – beyond just its advertising standards – we’re grateful for their bold step today to eliminate advertisements that don’t promote the health and well-being of their audience,” concluded Winter.
  


To speak with a representative from the Parents Television Council, please contact Megan Franko at (703) 859-5054 or Liz Krieger at (703) 683-5004 ext. 120.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

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