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FOR IMMEDIATE RELEASE

July 10, 2012


 

PTC Calls for Cable Choice in Light of DirectTV/Viacom Dispute

 

LOS ANGELES (July 10, 2012) – Today, Parents Television Council® president Tim Winter cited a dispute between Viacom and DirecTV as evidence of why consumers should be able to choose and pay for only the cable channels they want, rather than paying high prices for bundles of programming.

In news reports, DirecTV CEO Mike White indicated that rather than pay a 30% increase in price to Viacom – a cost that would surely be passed onto consumers – the satellite provider would be open to an a la carte model, allowing customers to pay only for the channels they watch. However, Viacom refused, effectively forcing DirecTV customers to subsidize content they don’t want or watch.

“The contract negotiation between DirecTV and Viacom is the latest startling example of failure in the marketplace through forced product bundling. DirecTV offered to craft an a la carte business model that would empower consumers to vote with their wallets, but Viacom turned them down. By refusing to negotiate in this manner, Viacom is insisting that distributors, and by extension their customers, pay billions every year for channels they do not even want. During these hard economic times, consumers don’t need the additional cost of cable channels that they do not watch and may even find offensive,” said PTC President Tim Winter.

  
To speak with a representative from the Parents Television Council, please contact Liz Krieger at (703) 683-5004 ext. 120.


The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

 

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