FOR IMMEDIATE RELEASE
October 11, 2012
PTC Launches New Campaign "4 Every Girl"Program will Combat Sexualization of Young Girls in the Media
LOS ANGELES (October 11, 2012) – Today,
Parents Television Council®
announced the launch of a new campaign entitled "4 Every Girl."
The stated mission of this new initiative is to combat the
sexualization of girls by advocating for a media environment where
young girls are honored, valued and represented by healthy,
The PTC is rolling out the project with a
Public Service Announcement
intended to increase public awareness and concern for the issue.
The PTC will also bring its experience and expertise in the
areas of media research, public education, public policy and
grassroots advocacy to achieve its vision of a media culture that
honors the intrinsic value of every girl, free of sexualization.
"In recent years, PTC research has
documented several troubling trends on primetime television.
Underage girls are more likely to be sexualized than adults.
There is a dramatic rise in the number of teenaged girls who are
depicted as victims of violence – especially sexual violence.
Frankly we’re tired of reporting such depressing data and we want to
help do something about it. We hope the ‘4 Every Girl’
campaign leads to a sharp and swift reversal in these troubling
findings. I am proud to announce the launch of this new
initiative today, coinciding with the United Nations International
Day of the Girl Child," said PTC President Tim Winter.
"According to the American Psychological
Association, the three most common mental health problems for girls
– eating disorders, depression and low self-esteem – are linked to
the sexualization of girls and women in media. We hope ‘4 Every
Girl’ will bring increased awareness and concern, and a new light to
the work of other organizations in the fight for healthier media
images of young girls.
"The Parents Television Council is
committing its established capabilities in the areas of media
research, public education, public policy and grassroots advocacy in
an effort to achieve positive change. We thank the William E.
Simon Foundation of New York, and the Stuart Family Foundation of
Chicago for their generous support of the ‘4 Every Girl’ project,"
To speak with a representative from the Parents Television Council,
please contact Liz Krieger at (703) 683-5004 ext. 120
or Katie Glenn at (703) 683-5004, ext. 144.
The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.