"In recent years, PTC research has documented several troubling trends on primetime television.  Underage girls are more likely to be sexualized than adults.  There is a dramatic rise in the number of teenaged girls who are depicted as victims of violence – especially sexual violence.  Frankly we’re tired of reporting such depressing data and we want to help do something about it.  We hope the ‘4 Every Girl’ campaign leads to a sharp and swift reversal in these troubling findings.  I am proud to announce the launch of this new initiative today, coinciding with the United Nations International Day of the Girl Child," said PTC President Tim Winter.

"According to the American Psychological Association, the three most common mental health problems for girls – eating disorders, depression and low self-esteem – are linked to the sexualization of girls and women in media.  We hope ‘4 Every Girl’ will bring increased awareness and concern, and a new light to the work of other organizations in the fight for healthier media images of young girls.

"The Parents Television Council is committing its established capabilities in the areas of media research, public education, public policy and grassroots advocacy in an effort to achieve positive change.  We thank the William E. Simon Foundation of New York, and the Stuart Family Foundation of Chicago for their generous support of the ‘4 Every Girl’ project," concluded Winter.