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December 5, 2012

Former Model Calls Out Victoria’s Secret for Targeting Young Girls with Fashion Show

Says Inclusion of Justin Bieber was Meant to Attract Teen Viewers


LOS ANGELES (December 5, 2012) – Today, former model Nicole Clark and director of “Cover Girl Culture” joined the Parents Television Council’s “4 Every Girl” campaign to call out Victoria’s Secret for choosing teen star Justing Bieber, known for attracting a young audience, as a performer in their annual Victoria’s Secret Fashion Show.

“It is disturbing to see Victoria’s Secret is now targeting younger and younger demographics with the annual telecast of the Victoria’s Secret Fashion Show. This year, producers invited tween idol Justin Bieber to perform, giving clear evidence that the market they are pursuing is teen and preteen girls,’” said Nicole Clark.

“The practice some corporations use of applying the rule ‘sex sells’, regardless of the cost, should not apply to our children. When will we draw the line? The Victoria Secret Fashion Show is not a wholesome family show so why are they enlisting every eight-year-old girl’s teen idol to perform?

“While the Victoria’s Secret Fashion Show has never been anything more than an opportunity for voyeurs to ogle models in revealing lingerie, at least in years past it maintained the pretense that it was a program for adult audiences. That façade was shattered last year when Katy Perry performed ‘Teenage Dream’ while models strutted down the runway in skimpy outfits with patterns that came straight out of a 1st grade classroom, featuring rainbow stockings, polka-dot panties, a smiley-face sunshine robe, and even lipstick-spotted pj’s with a long slit down the front and a hole over the rear to expose the sequined ‘Kiss This’ panties.

“While it’s bad enough that a lingerie brand is trying to appeal to teenagers, the real problem lies in the message they’re sending to teenage girls. They’re reinforcing an extremely narrow, unhealthy and, for most, unattainable ideal of female beauty. It’s that they are essentially telling girls, this is the ideal female body and if you want to be appreciated, you need to be sexy. It’s broadcasting on a national scale the extremely damaging message, already so prevalent in the media, that sexuality is all our girls have to offer,” concluded Clark.

To see more on Nicole Clark’s efforts to fight the sexualization of girls in the media, please visit: http://nicoleclark.com/

To see more on the Parents Television Council’s “4 Every Girl” campaign, please visit: http://www.4everygirl.com/


To speak with a representative from the Parents Television Council, please contact Liz Krieger at (703) 683-5004 ext. 120 or Katie Glenn at (703) 683-5004, ext. 144.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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