FOR IMMEDIATE RELEASE
December 5, 2012
Former Model Calls Out
Victoria’s Secret for Targeting Young Girls with Fashion Show
Says Inclusion of Justin Bieber was
Meant to Attract Teen Viewers
(December 5, 2012) – Today, former model
Nicole Clark and director of
“Cover Girl Culture” joined the Parents Television Council’s
“4 Every Girl” campaign to
call out Victoria’s Secret for choosing teen star Justing Bieber,
known for attracting a young audience, as a performer in their
annual Victoria’s Secret Fashion Show.
“It is disturbing to see Victoria’s Secret is now targeting younger
and younger demographics with the annual telecast of the Victoria’s
Secret Fashion Show. This year, producers invited tween idol Justin
Bieber to perform, giving clear evidence that the market they are
pursuing is teen and preteen girls,’” said Nicole Clark.
“The practice some corporations use of applying the rule ‘sex
sells’, regardless of the cost, should not apply to our children.
When will we draw the line? The Victoria Secret Fashion Show is not
a wholesome family show so why are they enlisting every
eight-year-old girl’s teen idol to perform?
“While the Victoria’s Secret Fashion Show has never been anything
more than an opportunity for voyeurs to ogle models in revealing
lingerie, at least in years past it maintained the pretense that it
was a program for adult audiences. That façade was shattered last
year when Katy Perry performed ‘Teenage Dream’ while models strutted
down the runway in skimpy outfits with patterns that came straight
out of a 1st grade classroom, featuring rainbow stockings, polka-dot
panties, a smiley-face sunshine robe, and even lipstick-spotted pj’s
with a long slit down the front and a hole over the rear to expose
the sequined ‘Kiss This’ panties.
“While it’s bad enough that a lingerie brand is trying to appeal to
teenagers, the real problem lies in the message they’re sending to
teenage girls. They’re reinforcing an extremely narrow, unhealthy
and, for most, unattainable ideal of female beauty. It’s that they
are essentially telling girls, this is the ideal female body and if
you want to be appreciated, you need to be sexy. It’s broadcasting
on a national scale the extremely damaging message, already so
prevalent in the media, that sexuality is all our girls have to
offer,” concluded Clark.
To see more on Nicole Clark’s efforts to fight the sexualization of
girls in the media, please visit:
To see more on the Parents Television Council’s “4 Every Girl”
campaign, please visit:
To speak with a representative from the Parents Television Council,
please contact Liz Krieger at (703) 683-5004 ext. 120
or Katie Glenn at (703) 683-5004, ext. 144.
The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.